Account Based Marketing Manager (Remote US) at Nextech

**Who this is for** This role is for a seasoned B2B marketing professional looking to take ownership of an account-based marketing program at a growing healthca

Work type: remote

Location: Remote

Type: Full-time

Summary

**Who this is for** This role is for a seasoned B2B marketing professional looking to take ownership of an account-based marketing program at a growing healthcare technology company. **Key highlights** You will lead the strategy and execution of a scalable ABM program, working closely with Sales and BDR leadership to drive pipeline creation and revenue growth through targeted, multi-channel campaigns. **You might be a good fit if you...** - Have 5+ years of B2B marketing experience with a strong focus on ABM strategy and execution. - Possess hands-on experience with ABM and intent platforms such as Demandbase, 6sense, or Terminus. - Are proficient in managing target account data, reporting, and processes within Salesforce. - Have a proven track record of aligning marketing activities with sales outreach to drive account progression.

Job Description

Why join Nextech?

We are a leader in specialty healthcare technology solutions.

We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.

If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [talent@nextech.com](mailto:talent@nextech.com).

Job Summary

The Account-Based Marketing (ABM) Manager is responsible for standing up and scaling a foundational ABM program focused on driving engagement, pipeline creation, and revenue progression within strategic target accounts. This role will define the ABM framework, operationalize target account processes across systems, and launch sales-aligned, multi-channel plays that advance buying groups through the funnel.

The ABM Manager partners cross-functionally—inside and outside the Marketing team—to align strategy, execution, and measurement for ABM success. This role is accountable for performance reporting, insights, and continuous optimization across target account segments and ABM plays.

All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

## Essential Functions

• Define ABM strategy and program architecture (e.g., tiering, prioritization criteria, governance, engagement stages, and measurement), creating a repeatable framework that can scale across specialties and segments.

• Establish and maintain a target account management process in Salesforce (e.g., account identification/flagging, segmentation, buying group mapping support, and governance) and ensure target segments can be activated in marketing automation and ABM platforms.

• Create and run ABM operating rhythms (weekly/monthly cadences), intake/brief requirements, and cross-functional workflows that enable consistent execution and fast iteration.

• Launch and optimize sales-aligned, multi-channel ABM plays (pilot → refine → scale) across target account lists/specialties to drive engagement, pipeline creation, and opportunity progression.

• Partner with Sales/BDR leadership to define target account objectives, buying group hypotheses, outreach orchestration, and SLAs; integrate marketing touches with BDR/sales sequences to improve conversion across stages.

• Develop account insights and reporting (engagement, coverage, pipeline, and revenue influence), and use test-and-learn experimentation to continuously improve ABM plays, messaging, and channel mix.

• Collaborate with Product Marketing, Content/Creative, Events, Sales Enablement, and Client Success to align account messaging, assets, and experiences to priority specialties and target accounts.

• Carry out additional responsibilities as assigned based on business need.

• -

• Demonstrated experience designing and executing sales-aligned, multi-channel programs for named accounts or defined account segments (e.g., email, paid media, web personalization, events/webinars, direct mail, and partner channels)

• Experience with ABM and intent platforms (e.g., Demandbase, 6sense, Terminus), web personalization, and/or account analytics/engagement reporting

• Strong working knowledge of Salesforce (or similar CRM) and marketing automation; ability to operationalize target account lists/segments, governance, and reporting across systems

• Experience using data and insights to develop a POV on program performance (sharing “what happened” and “what next”), including engagement and pipeline metrics

• Strong cross-functional collaboration skills; ability to influence without direct authority and build durable relationships with Sales, BDRs, Marketing Ops, and Product Marketing

• Strong verbal and written communication skills to translate strategy, process, and performance insights for audiences across functions and levels

• Strategic thinker with strong program/project management skills and attention to detail

• Experience with account planning, buying group/role-based messaging, and content strategy for complex B2B buying committees

The Account-Based Marketing (ABM) Manager is responsible for standing up and scaling a foundational ABM program focused on driving engagement, pipeline creation, and revenue progression within strategic target accounts. This role will define the ABM framework, operationalize target account processes across systems, and launch sales-aligned, multi-channel plays that advance buying groups through the funnel.

The ABM Manager partners cross-functionally—inside and outside the Marketing team—to align strategy, execution, and measurement for ABM success. This role is accountable for performance reporting, insights, and continuous optimization across target account segments and ABM plays.

All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

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