Analista de CRM Pleno at Experian

**Who this is for** This role is for a Mid-level CRM Analyst with 2+ years of experience, specializing in customer journey optimization within digital products. The ideal candidate will be adept at using Salesforce Marketing Cloud and possesses a strong analytical mindset, capable of translating data and consumer behavior into effective CRM strategies. Experience with recurring products or consumer protection is a plus. **Key highlights** You'll be instrumental in shaping the user experience for the Serasa app, a major financial services platform in Brazil. This hybrid role in São Paulo offers the opportunity to work end-to-end on complex CRM journeys, collaborating closely with various business areas and contributing to visible, high-impact projects. Serasa Experian is recognized as a Great Place To Work and Top Employer. **You might be a good fit if you...** - Have strong proficiency in Salesforce Marketing Cloud components (Journey Builder, Automation, Data Cloud, Email Studio, Push). - Enjoy connecting data, consumer behavior, and business needs to drive CRM strategies. - Possess a consultative approach, capable of proposing improvements rather than just executing tasks. - Are comfortable managing complex campaigns and analyzing key CRM performance metrics.