Associate Creative Director, Category Marketing at whatnot

This role is designed for a seasoned creative leader with a heavy background in brand design and experiential marketing. Despite the "Entry-level" label in the

Work type: onsite

Location: San Francisco, CA | New York, NY | Los Angeles, CA

Salary: $175,000 – $225,000/yr

Type: Full-time

Summary

This role is designed for a seasoned creative leader with a heavy background in brand design and experiential marketing. Despite the "Entry-level" label in the metadata, the description explicitly requires **10+ years of experience**, including leadership in high-growth startups or creator-focused platforms. You should be a "hands-on hybrid" who can fluidly move between designing digital platform events and executing large-scale, in-person activations for diverse categories like streetwear, collectibles, and beauty. The compensation is highly competitive ($175k – $225k) and comes with a robust benefits package, including a 4% 401k match and a unique "dogfooding" budget to buy and sell on the platform. While the team values in-person collaboration in San Francisco, New York, or LA, they offer a flexible "remote co-located" model with significant allowances for home office setups and wellness. **You might be a good fit if you...** * Have a portfolio showcasing high-impact, social-first campaigns and physical event production. * Thrive in fast-paced, "mighty" teams where you mentor designers while staying close to the craft. * Are obsessed with internet culture and understand the nuances of various niche hobbyist communities. * Can translate complex business goals into creative strategies that drive user engagement.

Job Description

## 🚀 Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our [values](https://www.whatnot.com/careers) and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the [fastest growing marketplaces](https://a16z.com/marketplace-100/) and were recently named the [#1 Best Startup Employer in America](http://google.com/search?q=%231+forbes+startup+employer&oq=%231+forbes+startup+employer&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIGCAEQRRg9MgYIAhBFGD0yBggDEEUYQDIGCAQQRRhAMgYIBRBFGEDSAQg1NzM0ajBqMagCALACAA&sourceid=chrome&ie=UTF-8) by Forbes. Check out the latest Whatnot updates on our [news](https://blog.teamwhatnot.com/) and [engineering blogs](https://medium.com/whatnot-engineering) and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

## 💻 Role

We are looking for an Associate Creative Director, Category Marketing to join the creative team at Whatnot! Our small but mighty team is responsible for building the Whatnot brand and crafting best-in-class creative across physical and digital experiences. As a core team member, you’ll play a key role in leading the strategy, development, and execution of physical and digital events that resonate deeply with our communities. We’re looking for a hands-on, hybrid creative who thrives at the intersection of brand design and experiential marketing, responsible for translating the energy of our diverse categories (from Sneakers and Sports Cards to Fashion and Beauty) into digitally native on-platform events and show-stopping in-person activations.

• Collaborate closely with category and marketing teams to develop and execute event strategy and design that supports our business goals and objectives.

• Oversee end-to-end processes, from initial concepts to final handoff, to deliver work that drives loyalty and engagement.

• Manage and mentor a team of designers providing guidance and feedback to foster a collaborative environment of creative excellence.

• Lead brainstorming and ideation sessions, generate new ideas and concepts for event campaigns, and develop creative briefs that inspire the team to deliver outstanding work.

• Stay ahead of trends, emerging platforms, and creative best practices to keep our events fresh, effective, and culturally resonant.

• Develop and maintain relationships with external partners, including agencies and contractors as needed to scale creative production efficiently.

## 👋 You

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.

As our Associate Creative Director, Category Marketing you should have 10+ years of experience in brand and experiential creative roles, plus:

• 2-4+ years of experience in a lead role executing projects independently, including in-house experience at a multi-sided brand.

• Proven track record of developing and executing successful marketing and branding strategies across physical and digital surfaces.

• Have built a brand and won in social-first environments.

• Leadership of creative teams who have taken campaigns from idea through to execution and can speak to the business problem you were aiming to solve, how you managed the brief all the way through the launch, and the impact of your team’s work.

• Deep understanding of audience behavior, established and emerging trends and tools, and a passion for exploring how brands can intersect with culture.

• Adept at using data and metrics to inform creative decisions and improve impact.

• Excellent communication and collaboration skills, with the ability to present and articulate ideas clearly and effectively, and experience working closely with designers, marketers, and product teams.

• Skilled at managing multiple projects simultaneously, with the ability to pivot and adapt as priorities shift.

• Naturally curious and proactive, with a growth mindset and a high standard for quality.

• You thrive on feedback, view it as a tool for growth, and are motivated to consistently elevate your work.

• High-growth startup, marketplace or creator-focused platform experience preferred.

• You have a portfolio that showcases your work.

• Generous Holiday and Time off Policy

• Health Insurance options including Medical, Dental, Vision

• Work From Home Support

• Home office setup allowance

• Monthly allowance for cell phone and internet

• Care benefits

• Monthly allowance for wellness

• Annual allowance towards Childcare

• Lifetime benefit for family planning, such as adoption or fertility expenses

• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

• Monthly allowance to dogfood the app

• All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

• Parental Leave

• 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

## 💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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