Associate Manager, Creator Content at Ro
This role is designed for a performance-minded marketer with 3 to 6 years of experience in user-generated content and paid social strategy, specifically within
Work type: hybrid
Location: New York, NY
Type: Full-time
This role is designed for a performance-minded marketer with 3 to 6 years of experience in user-generated content and paid social strategy, specifically within high-growth consumer brands. You will be the bridge between data insights and creative execution, managing the entire lifecycle of creator partnerships to drive growth for sexual health and fertility products.
**What makes it worth a look...**
Ro is a highly decorated health-tech scale-up that offers a very modern benefits package, including fertility benefits, student loan refinancing, and pet insurance. It is a great spot if you want to move away from general brand awareness and focus on high-velocity creative testing where your work directly impacts revenue.
**You might be a good fit if you...**
* Have a track record of sourcing and briefing UGC creators to build high-converting Meta and TikTok ads.
* Can analyze growth metrics like CAC and creative velocity to determine why a specific hook or CTA worked.
* Are comfortable navigating the legal and medical compliance hurdles common in the healthcare industry.
* Enjoy the operational side of marketing, such as building repeatable pipelines for asset delivery.
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