Brand Health Insights Analyst at Fortune Brands

You're a mid-level analyst with at least six years of experience in marketing analytics or consumer insights, holding a Bachelor's degree in a related field, wh

Work type: hybrid

Location: Deerfield, ILLINOIS

Salary: $80,000 – $115,000/yr

Type: Full-time

Summary

You're a mid-level analyst with at least six years of experience in marketing analytics or consumer insights, holding a Bachelor's degree in a related field, who thrives on connecting diverse data sources to understand market trends. **What makes it worth a look...** Fortune Brands is offering a full-time, hybrid role in Deerfield, IL, with a competitive annual salary range of $80,000 to $115,000, plus a bonus plan. They also provide a strong benefits package including a market-leading 401(k) program and product discounts. **You might be a good fit if you...** * Have experience with brand health tracking, consumer research, and syndicated data. * Can build dashboards and visualizations using tools like Tableau, Power BI, or Looker. * Are comfortable working with research platforms such as Qualtrics, Ipsos, NIQ, Circana, or Kantar. * Have experience in CPG, consumer durables, or retail industries.

Job Description

## Job Description
As theSenior Analyst, Brand Health/Brand Health Insights Analyst,you will play an important role in helping the organization better understand consumers, customers, and market trends. In this role, you will bring together insights from primary research, syndicated data sources, tracking studies, and internal datasets to help guide thoughtful, informed decisions across Fortune Brands Innovations (FBIN) business units.

You will support key research programs focused on brand health, awareness, and shopper journey tracking, working closely with external research partners to ensure studies are executed effectively and insights are shared with the business in a clear and meaningful way.

This role is ideal for someone who enjoys connecting diverse sources of information, developing clear and intuitive dashboards, and collaborating with cross-functional partners to help teams understand consumers and make well-informed decisions.

We value individuals who can Think Fast, thoughtfully interpreting data to help teams stay close to emerging trends; Work It Together, building trusted partnerships across teams to connect insights and perspectives; and Make the Hard Call, helping translate complex information into clear guidance that supports business priorities.

POSITION LOCATION:This position is eligible for a hybrid schedule based out of Deerfield, IL. Effective fall 2025, Fortune Brands will transition to a new world-class campus in Deerfield, bringing together associates from across our U.S. offices, brands, and functions. The campus will offer vibrant workspaces for collaboration, along with amenities for dining, onsite daycare, fitness and recreation.

What you will be doing:

• Bring together insights from Voice of Customer (VOC) programs, primary and secondary research, syndicated datasets, and first-party data to help teams better understand consumer, professional, and market trends.


• Support the development of comprehensive category and marketplace reviews by connecting quantitative and qualitative insights.


• Analyze tracking studies such as brand health, awareness, and shopper journey programs, helping teams understand performance trends, underlying drivers, and opportunities to better serve customers.


• Prepare clear, engaging insight summaries and visualizations and share findings with brand and marketing partners on a recurring cadence, helping teams understand results and consider thoughtful next steps.


• Work with the consumer insights team and partners to maintain and optimize syndicated data resources and consumer research platforms so insights can be shared broadly across brands and teams.


• Monitor category, competitive, and channel performance using syndicated sources and share relevant insights that help inform business conversations and planning.


• Partner closely with Brand, Product, Marketing, Media, Strategy, and Data & Analytics teams to support insights needs across the enterprise.


• Contribute insights that support long-range planning initiatives and enterprise-level strategic priorities.


• Build and maintain dashboards and recurring reports using tools such as Tableau, Power BI, or Looker to make insights more accessible across the organization.


• Ensure reporting outputs are intuitive, easy to interpret, and aligned with stakeholders’ decision needs.


• Support the design, execution, and analysis of ad-hoc research studies and continuous tracking programs, collaborating with research vendors to ensure studies are properly fielded, quotas and data quality standards are met, and insights are delivered as expected.


• Work collaboratively with research partners and third-party vendors to support strong research practices and high-quality data delivery.


• Stay current on emerging methodologies, tools, and best practices within the consumer insights and analytics landscape.


• Participate in cross-FBIN initiatives, including the AI best practices working group, helping the organization continue to strengthen its insights capabilities.

• Bachelor’s degree in Business, Marketing, Economics, Data Analytics, Statistics, or a related field and at least six years of experience in marketing analytics, consumer insights, or a related field OR high school diploma and at least ten years of experience in marketing analytics, consumer insights, or a related field


• Experience working with brand health tracking, consumer research, syndicated data, or tracking studies.


• Experience partnering with research vendors or survey platforms to support research programs.


• Experience analyzing brand health, awareness, or shopper journey studies.


• Experience working with research platforms or vendors such as Qualtrics, Ipsos, or similar survey providers.


• Demonstrated ability to translate data from multiple sources into clear insights and recommendations.


• Experience in CPG, consumer durables, retail, or other consumer-focused industries.


• Experience building dashboards or data visualizations using tools such as Tableau, Power BI, or Looker.


• Strong communication skills with experience presenting insights to marketing or cross-functional teams.


• Ability to manage multiple projects and research initiatives simultaneously.

• Master’s degree in Business, Marketing, Data Analytics, Consumer Insights, or a related field.


• Experience working with syndicated data platforms such as NIQ, Circana, or Kantar.

At Fortune Brands, we support the overall health and wellness of our associates by offering comprehensive, competitive benefits that prioritize all aspects of wellbeing and provide flexibility for our teammates’ unique needs. This includes robust health plans, a market-leading 401(k) program with a company contribution, product discounts, flexible time off benefits, adoption benefits, and more. We offer numerous ERGs (Employee Resource Groups) to foster a sense of belonging for all associates.

Fortune Brands is built on industry-leading brands and innovation within the high-growth categories of water, outdoors and security. The Company makes innovative products for residential and commercial environments, with a growing focus on digital solutions and products that add luxury, contribute to safety and enhance sustainability. To learn more, visit our website at [fbin.com](https://fbin.com).

Equal Employment Opportunity

Fortune Brands is an equal opportunity employer. Fortune Brands evaluates qualified applicants without regard to race, color, religion, sex, gender identity or expression, national origin, ancestry, age, disability/handicap status, marital status, protected veteran status, sexual orientation, genetic history or information, or any other legally protected characteristic.

Reasonable Accommodations

Fortune Brands is committed to working with and providing reasonable accommodations to individuals with disabilities. If, because of a medical condition or disability, you need a reasonable accommodation for any part of the application or interview process, please contact us at [fbinleave.fbhs@fbin.com](mailto:fbinleave.fbhs@fbin.com) and let us know the nature of your request along with your contact information.

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