You're a senior marketing leader with at least 10 years of experience driving global B2B campaigns, ideally within enterprise technology or AI, and a proven tra
Work type: hybrid
Location: USA, CA, Pleasanton | USA, CO, Boulder
Salary: $151,600 – $227,400/yr
Type: Full-time
You're a senior marketing leader with at least 10 years of experience driving global B2B campaigns, ideally within enterprise technology or AI, and a proven track record of marketing to CIOs or technical buyers. **What makes it worth a look...** This full-time, hybrid role at Workday offers a salary range of $151,600 to $227,400 annually and is based in Pleasanton, CA or Boulder, CO, with the opportunity to shape global AI campaign strategy for enterprise IT buyers. **You might be a good fit if you...** * Have 5+ years of experience in complex, matrixed organizations. * Possess a strong understanding of enterprise technology trends like AI, platforms, and cloud. * Are proficient with B2B marketing tech stack tools such as Salesforce, Marketo, or Tableau. * Can lead and influence cross-functional teams without direct authority to drive integrated, full-funnel campaign design.
Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
The Campaigns Center of Excellence (CCOE) leads Workday’s global campaign strategy—driving a consistent, integrated approach across regions, channels, and buyer personas.
We translate Workday’s product strategy into scalable, full-funnel campaigns that build brand, drive demand, and accelerate growth. We move boldly to differentiate Workday in the market—bringing our full suite of applications, platform, and AI capabilities together into cohesive, multichannel campaigns that show up with clarity and impact.
About the Role
The Campaign Director, CIO Persona is responsible for defining and driving Workday’s global go-to-market campaign for the enterprise IT buyer, positioning Workday as the enterprise AI platform and superintelligence for work across all touchpoints.
This role sits at the center of one of Workday’s most critical transformations: shaping how the market understands the convergence of platform, applications, AI, and agents into a single, cohesive story. The Campaign Director will translate complex technology—including Workday’s platform, Finance and HR solutions, AI foundation, and agentic capabilities—into clear, compelling, and differentiated narratives that drive market leadership and demand.
This is a senior-level individual contributor role with enterprise impact. You operate as a player-coach through influence: leading the CIO campaign strategy while guiding cross-functional teams across Product Marketing, Brand, Creative, Digital, and Regional teams to ensure a unified, multichannel story is brought to market with precision and scale.
Key Responsibilities:Campaign Strategy and Category Leadership
Other Qualifications
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please [click here](https://workdaybenefits.com/us/welcome-to-workday-benefits/prospective-workmates).
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $170,600 USD - $255,800 USD
Additional US Location(s) Base Pay Range: $144,000 USD - $255,800 USD
Additional Considerations:
If performed in Colorado, the pay range for this job is $151,600 - $227,400 USD based on min and max pay range for that role if performed in CO.
The application deadline for this role is the same as the posting end date stated as below:
06/15/2026
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.