Campaign Marketing Manager at Global Payments

Campaign Marketing Manager position at Global Payments. ROCHESTER, NEW YORK Full-time role.

Work type: hybrid

Location: ROCHESTER, NEW YORK

Type: Full-time

Job Description

Every day, Global Payments makes it possible for millions of people to move money between buyers and sellers using our payments solutions for credit, debit, prepaid and merchant services.  Our worldwide team helps over 3 million companies, more than 1,300 financial institutions and over 600 million cardholders grow with confidence and achieve amazing results.  We are driven by our passion for success and we are proud to deliver best-in-class payment technology and software solutions.  Join our dynamic team and make your mark on the payments technology landscape of tomorrow. 

About the Role

We’re looking for a Campaign Manager to own the end-to-end planning, execution, optimization, and performance analysis of integrated marketing campaigns for our K-12 school payments solutions. This role sits at the intersection of strategy, execution, and analytics, turning insights into campaigns that drive awareness, demand, and revenue across school districts nationwide.

You’ll work closely with product marketing, sales, content, events, and operations to ensure the right message reaches the right K-12 audience at the right time.

What You’ll Do

• Plan and execute multi-channel campaigns across email, digital, paid media, webinars, events, ABM, and sales-aligned programs

• Translate go-to-market priorities (new product launches, upsell/cross-sell motions, seasonal buying cycles) into cohesive campaign plans

• Build and manage campaign workflows in marketing automation and CRM platforms (e.g., HubSpot)

• Partner with product marketing and content teams to ensure messaging resonates with K-12 decision-makers (K-12 business officials, CFOs, IT leaders)

• Optimize campaigns in-flight based on performance data, audience behavior, and funnel conversion trends

• Own campaign reporting and analysis, including pipeline contribution, lead quality, conversion rates, and ROI

• Collaborate with sales to align campaigns to selling motions, follow-up workflows, and account priorities

• Test, learn, and iterate—A/B testing subject lines, offers, channels, and timing to continuously improve results

• Maintain campaign calendars and documentation to keep teams aligned and execution tight

• Campaigns launch on time, on message, and with measurable impact

• Increased engagement and conversion across key K-12 buyer personas

• Clear visibility into what’s working, what’s not, and why

• Strong sales alignment and improved campaign-sourced and influenced pipeline

• Repeatable, scalable campaign frameworks that support growth

• 3–6 years of experience in campaign management, demand generation, or revenue marketing

• Hands-on experience with marketing automation and CRM tools

• Strong analytical mindset with the ability to turn data into action

• Experience running multi-touch, multi-channel campaigns

• Excellent project management and cross-functional communication skills

• Comfort working in regulated, complex, or multi-stakeholder markets (bonus for education, gov, or B2B SaaS)

• Experience marketing to K-12, education, foodservice, or payments/fintech audiences

• ABM experience or familiarity with intent data platforms

• Event or webinar campaign experience

• Understanding of long, relationship-driven sales cycles

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