Channel Manager - SEM at Headway

**Who this is for** This role is for a highly technical, senior-level performance marketer who thrives on managing large-scale SEM budgets and driving full-funn

Work type: remote

Location: Remote

Salary: $152,000 – $190,000/yr

Type: Full-time

Summary

**Who this is for** This role is for a highly technical, senior-level performance marketer who thrives on managing large-scale SEM budgets and driving full-funnel growth through data-driven experimentation. **Key highlights** You will take full ownership of Headway’s SEM program, managing massive annual spend while leveraging advanced incrementality testing, SQL, and AI agents to optimize performance and booked appointments. **You might be a good fit if you...** - Have 8+ years of experience managing annual SEM budgets exceeding $50M. - Possess strong technical skills, including the ability to write SQL and build performance dashboards. - Are experienced in executing complex incrementality measurement, such as geo-lift or MMM studies. - Already incorporate AI agents into your daily marketing workflow for optimization and automation.

Job Description

1 in 4 people in the US have a treatable mental health condition, but most providers don't accept insurance, making therapy too expensive for most people. Headway’s mission is to fix this by building a new mental healthcare system everyone can access. We started by solving the biggest barrier to care: insurance. The admin work - credentialing, claims, payment reconciliation - is a nightmare. We've automated that.

But we're going further. Over 70,000 providers across all 50 states run their practice on our software, serving over 1 million patients. We are building the best tools for therapists to run their entire practice, reimagining the experience of finding a therapist, and investing in the platform foundations to enable this at scale. We aren't just a billing layer; we are becoming the platform where care actually happens.

We're a Series D company with $325M+ in funding (a16z, Accel, GV, etc.), looking for exceptional people to help us achieve this mission. We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.

You Will

Own Headway's SEM program end-to-end: campaign architecture, keyword strategy, bidding, budget allocation, and performance optimization across Google Ads and Microsoft Ads.

Scale SEM spend efficiently: grow budgets toward $50M+ annually while maintaining target CAC and ROAS.

Build incrementality measurement: design and run geo-lift studies, holdout tests, and brand/non-brand incrementality analysis.

Optimize the full funnel: partner with Product and Engineering to improve post-click conversion from landing page through booked appointment.

Partner directly with Engineering and Data Science: own tracking implementation, attribution infrastructure, and performance reporting.

Leverage AI tools: Build and run AI agents in Claude Code that automate keyword expansion, ad copy generation, bid optimization signals, and competitive intelligence.

Who You Are

8+ years of SEM experience with deep hands-on expertise in Google Ads at scale.

You have managed annual SEM budgets of $50M+. You know what it takes to scale spend while maintaining efficiency.

You are a technical marketer. You work directly with Engineering and Data Science teams. You can write SQL and build dashboards.

You measure what matters: incrementality testing, geo-lift studies, or MMM. You optimize for booked appointments, not vanity metrics.

You own the full funnel: post-click optimization and conversion rate improvement with Product and Engineering.

You actively manage AI agents as part of how you operate. Orchestrating AI is already part of your workflow.

You want to own something. This is a single-IC role with a wide scope and real autonomy.

Compensation and Benefits:

The expected base pay range for this position is $152,000 - $190,000, based on a variety of factors including qualifications, experience, and geographic location. In addition to base salary, this role may be eligible for an equity grant, depending on the position and level.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

Equity compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave for eligible employees

Carrot Fertility annual reimbursement and membership

13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st

Flexible PTO

Employee Assistance Program (EAP)

Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

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