Contract: Lifecycle Marketing Specialist at Upwork

Ideal for a mid-level marketing professional with proven experience in lifecycle or CRM campaigns and hands-on use of marketing automation platforms. **What makes it worth a look...** This is a fully remote, full-time contract role with Upwork, focused on optimizing customer journeys through multi-channel campaigns. **You might be a good fit if you...** * Have hands-on experience with Braze or a similar marketing automation platform. * Can run experiments, interpret results, and apply insights to improve campaign performance. * Are proficient in using AI tools to support campaign development, with careful validation. * Possess clear written and cross-functional communication skills.