Demand Generation Manager - (Remote US) at Nextech

This role is ideal for a senior-level marketing professional with at least 5 years of experience in B2B demand generation, specifically within the SaaS or healt

Work type: remote

Location: Remote

Type: Full-time

Summary

This role is ideal for a senior-level marketing professional with at least 5 years of experience in B2B demand generation, specifically within the SaaS or healthcare technology sectors. You should be a "full-funnel" strategist who is just as comfortable designing complex email drip campaigns as you are analyzing SEM performance or segmenting audience lists for sales targeting. As a fully remote position, this offer provides significant geographical flexibility, though it does require occasional travel (up to 10%). While the base salary isn't listed, the company highlights a "generous bonus structure" and comprehensive wellness benefits. You will have high visibility, partnering directly with Product Marketing, Sales, and Client Success teams to influence revenue goals across multiple specialty markets. **You might be a good fit if you...** * Have deep technical proficiency in HubSpot and experience managing paid social/search budgets. * Are a data-driven storyteller who can translate campaign KPIs into actionable "what's next" strategies. * Enjoy the "building" phase—creating personalized content plans and prospecting strategies from the ground up. * Excel at cross-functional collaboration and can influence stakeholders without having direct authority over them.

Job Description

Why join Nextech?

We are a leader in specialty healthcare technology solutions.

We’re committed to hiring and retaining talent, which is why we invest in our employees through competitive pay, a generous bonus structure, great healthcare, a comprehensive wellness program, and many other benefits.

If you are a software engineer, finance or accounting professional, customer support specialist, or a business development expert with a passion for healthcare technology (just to name a few), we want to hear from you.

We are an equal opportunity employer with a commitment to diversity. All individuals, regardless of personal characteristics are encouraged to apply. If you are a candidate in need of assistance or an accommodation in the application process, please contact [talent@nextech.com](mailto:talent@nextech.com).

Job Summary:

The Demand Generation Manager is responsible for building a robust demand generation strategy focused on driving awareness, demand, and conversion through marketing programs. From planning to execution, this role will support the demand generation process and be accountable for pipeline contribution and revenue goals.

The Demand Generation Manager partners cross-functionally, inside and outside of the Marketing Team, to drive demand for each specialty market. Additionally, this role is responsible for the development of campaign testing, tracking, and reporting on campaign and lead KPIs.

All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

## Essential Functions

• Build and scale full-funnel campaigns across paid, web, email, and experimental channels

• Drive testing, reporting, and analysis through KPIs to optimize programs as well as inform new strategies to continually improve campaign performance

• Develop personalization and tailored content plan to engage and convert target accounts

• Partner with Product Marketing, Events, Creative, Sales, Client Success, and Product teams to translate their work into lead generating campaigns

• Design and maintain audience list and prospecting strategy for account segmentation and targeting

• Carry out additional responsibilities as assigned based on business need

• 5+ years of demand generation or similar experience in a B2B environment

• Experience with building campaigns leveraging organic and paid channels (e.g. email, SEM, paid social, display/retargeting, events, and industry and association partners)

• Experience using data to develop a POV on campaign performance (sharing “what happened” & “what next”)

• Deep experience with email marketing: designing tailored drip programs and managing customer and prospect lists

• Ability to collaborate well with diverse partners, influence without direct authority, and build strong relationships across teams

• Strong verbal and written communication skills to effectively communicate complex programs, processes, recommendations, and data to audiences across functions, teams, and organizational levels

• Strategic thinker, with strong program and project management skills and attention to detail

• Advanced experience working with HubSpot, SEM, SEO, paid social, and complimentary platforms

• Remote work

• Long-distance or air travel as needed but not to exceed 10%

• Activities require a significant amount of work in front of a computer monitor.

The Demand Generation Manager is responsible for building a robust demand generation strategy focused on driving awareness, demand, and conversion through marketing programs. From planning to execution, this role will support the demand generation process and be accountable for pipeline contribution and revenue goals.

The Demand Generation Manager partners cross-functionally, inside and outside of the Marketing Team, to drive demand for each specialty market. Additionally, this role is responsible for the development of campaign testing, tracking, and reporting on campaign and lead KPIs.

All activities must be in compliance with Equal Employment Opportunity laws, HIPAA, ERISA and other regulations, as appropriate.

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