**Who this is for** We're seeking a strategic Director of Customer Marketing with extensive experience in B2B SaaS and a proven track record in leadership roles
Work type: onsite
Location: Denver, Colorado, United States; San Francisco, California, United States
Salary: $230,000 – $270,000/yr
Type: Full-time
**Who this is for** We're seeking a strategic Director of Customer Marketing with extensive experience in B2B SaaS and a proven track record in leadership roles. You should be passionate about improving customer experience, adept at leveraging data to understand customer behavior, and skilled in developing and executing programs that drive revenue and advocacy. **Key highlights** This critical leadership role will own the end-to-end strategy for customer upsell and retention, aiming to transform customer marketing into a sophisticated, AI-orchestrated engine. You will lead a team of specialists in lifecycle marketing, managed programs, advocacy, and events, ensuring customers maximize their success on the Checkr platform. **You might be a good fit if you...** - Have 10+ years in B2B SaaS marketing, with 6+ years in customer marketing and 3+ years in leadership. - Possess a deep passion for customer experience and strong analytical skills. - Have experience with established marketing technology stacks. - Can define playbooks to achieve ambitious revenue targets and manage multi-function teams. - Are skilled in evolving marketing automation to sophisticated AI orchestration.
About CheckrCheckr is building the data platform to power safe and fair decisions. Checkr’s innovative technology and robust data platform help customers assess risk and ensure safety and compliance to build trusted workplaces and communities. Checkr has over 100,000 customers including Amazon, DoorDash, Kia, Kimpton, McDonalds, and Netflix.
We’re a team that thrives on solving complex problems with innovative solutions that advance our mission. Checkr is recognized on [Forbes Cloud 100 2025 List](https://www.forbes.com/lists/cloud100/) and is a Y Combinator 2024 [Breakthrough Company](https://www.ycombinator.com/blog/yc-top-companies-2024).
## The Role
We are looking for a strategic Director of Customer Marketing to lead Checkr’s efforts in leveraging our customer base as a primary engine for revenue and advocacy. Reporting to the VP of Product & Customer Marketing, you will own the end-to-end strategy to attain ambitious customer upsell and retention targets across both self-serve customers and managed customers. To achieve this, you will work with your team of four reports and a broad set of cross-functional stakeholders to design, implement, and optimize customer marketing programs that delight our customers, help them to maximize their success on the Checkr platform, and strengthen our relationships with them.
This is a critical leadership role for someone who excels at the intersection of data-driven marketing and customer experience. You will oversee a team of expert specialists in lifecycle marketing automation, managed customer programs, customer advocacy, and customer events. Your mission is to evolve our current programs into a sophisticated, AI-orchestrated engine that delivers personalized value at every stage of the customer journey.
## What You’ll Do
One of Checkr’s core values is Transparency. To live by that value, we’ve made the decision to disclose salary ranges in all of our job postings. We use geographic cost of labor as an input to develop ranges for our roles and as such, each location where we hire may have a different range. If this role is remote, we have listed the top to the bottom of the possible range, but we will specify the target range for an exact location when you are selected for a recruiting discussion. For more information on our compensation philosophy, see[our website](https://checkr.com/company/careers).
On-target Earnings OR Base Salary range (San Francisco, CA)
$230,000—$270,000 USD
On-target Earnings OR Base Salary range (Denver, CO)
$195,000—$229,000 USD
At Checkr, we believe an in office work environment strengthens collaboration, drives innovation, and encourages connection. Our hub locations are Denver, CO, San Francisco, CA, Nashville, TN, and Santiago, Chile. Individuals are expected to work from the office 3+ days a week. In-office perks are provided, such as lunch five times a week, a commuter stipend, and an abundance of snacks and beverages. A relocation stipend may be available for those willing to relocate to a Checkr hub location.Equal Employment Opportunities at Checkr
Checkr is committed to building the best product and company, which requires hiring talented and qualified individuals with a diverse set of perspectives and lived experiences. Checkr believes in hiring people of all backgrounds, including those whose histories are impacted by the justice system in accordance with local, state, and/or federal laws, including the[San Francisco’s Fair Chance Ordinance](http://sfgov.org/olse/sites/default/files/Document/FCO%20Art.%2049%20Official%20Notice%20to%20print%202017.pdf).Applicant Privacy Policy
If you are a California resident or are located in Alberta or British Columbia, our [Applicant Privacy Policy](https://checkr.com/legal/applicant-privacy-policy) applies to our collection and processing of your personal information when you apply for a role with us or otherwise participate in our recruitment process.
Legitimate Checkr emails will always include our official domain name after the @ symbol (e.g., name@checkr.com or name@ext.checkr.com).*