Director, Marketing Communications at GEICO

**Who this is for** A strategic communications leader with 10+ years of experience, eager to build a brand-new marketing communications function from the ground

Work type: hybrid

Location: New York City, NY | Chicago, IL | Bethesda, MD

Type: Full-time

Summary

**Who this is for** A strategic communications leader with 10+ years of experience, eager to build a brand-new marketing communications function from the ground up. **Key highlights** You will define the strategy and storytelling for GEICO’s marketing evolution, acting as the primary liaison between the marketing department and external media partners. **You might be a good fit if you...** - Have extensive experience building communications capabilities in fast-paced, high-growth settings. - Maintain established relationships with key media outlets and have a strong consumer brand PR background. - Are skilled at managing agency ecosystems and translating complex marketing objectives into compelling narratives. - Thrive in an entrepreneurial role where you can design processes and influence executive stakeholders.

Job Description

At GEICO, we offer a rewarding career where your ambitions are met with endless possibilities.Every day we honor our iconic brand by offering quality coverage to millions of customers and being there when they need us most. We thrive through relentless innovation to exceed our customers’ expectations while making a real impact for our company through our shared purpose.When you join our company, we want you to feel valued, supported and proud to work here. That’s why we offer The GEICO Pledge: Great Company, Great Culture, Great Rewards and Great Careers.

GEICO is creating a new, dedicated marketing communications function, and we are looking for a Director to build and lead this vital new mission. Sitting within GEICO’s Corporate Communications team, this role works in close partnership with the GEICO Marketing department to identify opportunities early while ensuring all communications align with GEICO’s broader narrative.

GEICO is on an exciting journey to transform into a more modern marketing organization, and this role is central to how we tell that story both internally and externally. The mandate is simple: elevate the GEICO brand through proactive, strategic communications that showcase the innovative work happening across the company.

This is a true builder role, with the opportunity to launch marketing communications as a new capability – from strategy and team design to agency model, processes, and ways of working. The ideal candidate is energized by a blank piece of paper and the chance to put their fingerprints on a new function built from the ground up.

This role operates in a high visibility, fast-moving environment supporting one of the most recognizable brands in the country.

Responsibilities

• Develop and execute a proactive marketing communications strategy that elevates GEICO’s brand in trade, business, and consumer media while also telling the story to our associate population, with a focus on driving outsized share of voice and strengthening GEICO’s marketing reputation.


• Leverage existing relationships with key publications to secure meaningful coverage of GEICO’s marketing evolution, campaigns, partnerships, and creative work.


• Serve as an embedded communications partner within the Marketing organization, attending leadership meetings, planning sessions, and strategy discussions to identify storytelling opportunities early.


• Advise senior marketing leaders on media opportunities, thought leadership, and external visibility.


• Support executive and internal communications for marketing leadership, including talking points, town halls, and organizational messaging.


• Explore and integrate AI-enabled tools, platforms, and agents as a core accelerator for marketing communications by scaling media intelligence, outreach, content development, and measurement across the PR ecosystem.


• Manage a small team and serve as the day-to-day point of contact with our agency partners, setting priorities, directing outreach, and ensuring the agency is delivering work that meets our standards and elevates the brand.


• Serve as a communications liaison across GEICO’s broader roster of external agencies – including creative, media, and digital partners – to ensure alignment on messaging, brand voice, and proactive storytelling opportunities.

• 10+ years of communications experience with a focus on marketing communications, brand PR, and consumer communications.


• Experience in both agency and in-house settings. You understand how to manage and get the best out of agency partners – both a dedicated communications agency and the broader ecosystem of creative, media, and digital agencies that support a large marketing organization.


• Experience building new capabilities in fast-paced, dynamic environments. Comfortable operating with ambiguity and taking an entrepreneurial approach to problem-solving.


• Retail or consumer brand PR experience strongly preferred.


• Established relationships with reporters and editors at major marketing and advertising trade publications.


• Proven ability to secure top-tier media placements and build sustained narrative campaigns.


• Experience supporting senior executives with communications strategy, media preparation, and public visibility.


• Exceptional writing, strong project management instincts, and a collaborative approach.

Annual Salary

$140,425.00 - $229,600.00The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.

At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
 

The GEICO Pledge:Great Company: At GEICO, we help our customers through life’s twists and turns. Our mission is to protect people when they need it most and we’re constantly evolving to stay ahead of their needs.

We’re an iconic brand that thrives on innovation, exceeding our customers’ expectations and enabling our collective success. From day one, you’ll take on exciting challenges that help you grow and collaborate with dynamic teams who want to make a positive impact on people’s lives.

Great Careers: We offer a career where you can learn, grow, and thrive through personalized development programs, created with your career – and your potential – in mind.  You’ll have access to industry leading training, certification assistance, career mentorship and coaching with supportive leaders at all levels.

Great Culture: We foster an inclusive culture of shared success, rooted in integrity, a bias for action and a winning mindset. Grounded by our core values, we have an an established culture of caring, inclusion, and belonging, that values different perspectives. Our teams are led by dynamic, multi-faceted teams led by supportive leaders, driven by performance excellence and unified under a shared purpose.

As part of our culture, we also offer employee engagement and recognition programs that reward the positive impact our work makes on the lives of our customers.

Great Rewards: We offer compensation and benefits built to enhance your physical well-being, mental and emotional health and financial future.

• Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family’s overall well-being.


• Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.


• Access to additional benefits like mental healthcare as well as fertility and adoption assistance.


• Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.

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