Director Marketing, RVC and Marine at Storable

**Who this is for** This position is for an experienced marketing leader looking to drive growth and retention strategies for the marine and RV/camping vertical

Work type: remote

Location: United States

Type: Full-time

Summary

**Who this is for** This position is for an experienced marketing leader looking to drive growth and retention strategies for the marine and RV/camping verticals across international markets. **Key highlights** You will oversee end-to-end marketing strategy and lead a team of 2–3 marketers, focusing on scaling inbound/outbound channels, improving customer lifetime value, and localizing campaigns for global audiences. **You might be a good fit if you...** - Have a track record of leading high-performing marketing teams and driving pipeline efficiency. - Possess the ability to balance global brand cohesion with region-specific strategies. - Thrive in an AI-led organization and are eager to leverage automation for marketing innovation. - Are able to work from the Pacific Time Zone.

Job Description

Director, Marketing — Marine & RV and CampingLocation:Remote (Pacific Time Zone required)
Department:Marketing
Reports to:GM of Marine & RV Verticals.

About Storable

At Storable, we're redefining property management for specialty real estate. Purpose-built for the self-storage, marine, and RV & camping industries, our platform integrates management software with marketplaces, websites, CRM, insurance, payments, and more. We help owners and operators win more every day.

We are also an AI-led organization, actively embedding artificial intelligence across our products and operations to deliver smarter tools, faster insights, and more powerful outcomes for the industries we serve. We're looking for leaders who are energized by the possibilities of AI and eager to leverage it to drive marketing innovation and efficiency.

The Opportunity

We're looking for a Senior Manager or Director, Marketingto own growth and retention strategy across two of our fastest-evolving verticals: Marineand RV & Camping. This is a high-impact leadership role where you'll shape how these business units attract, convert, and retain customers — with a heavy U.S. focus and additional reach into Australia and New Zealand.

You'll lead a team of marketers, partner closely with Sales, Product Marketing, and Customer Success, and build programs that move the needle on pipeline, revenue, and customer lifetime value. Whether the right fit is a seasoned Senior Manager ready to stretch or a proven Director-level leader, we're open to the right person who can drive results and elevate the team.

What You'll DoDrive Growth & Retention at Scale

• Own the end-to-end marketing strategy for new customer acquisition and retention across the Marine and RV & Camping verticals.

• Scale high-performing channels across inbound, outbound, paid media, lifecycle marketing, and ABM always with an eye toward pipeline efficiency and CAC optimization.

• Lead upsell and cross-sell marketing initiatives that deepen customer relationships and maximize lifetime value.

• Align go-to-market execution with Sales, Product Marketing, and Customer Success to ensure every campaign ladders up to shared revenue goals.

• Hire, coach, and mentor a team of 2–3 marketers focused on demand generation and customer-centric marketing.

• Foster a culture rooted in data-driven experimentation, accountability, and continuous learning.

• Lead with vulnerability, curiosity, and empathy creating an environment where people do their best work and feel safe to take smart risks.

• Serve as the brand steward for marketing efforts within Marine and RV & Camping, ensuring all campaigns, content, and communications tie back to Storable's overarching brand identity, voice, and values.

• Localize and adapt brand messaging, creative, and campaign strategies by region — recognizing that market expectations, buyer behavior, and competitive landscapes differ significantly across the U.S., Australia, New Zealand, and other global markets. What resonates with a marina operator in Florida won't necessarily land with a holiday park owner in Queensland.

• Balance global brand cohesion with regional specificity: maintain the connective thread to the Storable master brand while giving each vertical and market the tailored presence it needs to build trust and credibility locally.

• Partner with the Creative and Product Marketing teams to develop region- and vertical-specific assets from localized landing pages and ad creative to market-relevant case studies, event collateral, and customer communications.

• Stay close to regional market trends, terminology, and customer expectations to ensure Storable's brand feels authentic and relevant in every market it serves, not like a U.S.-centric message simply translated for other geographies.

• Act as the primary marketing partner to the Marine and RV & Camping business units, building trusted relationships with GMs, Sales leaders, and Customer Success teams.

• Work hand-in-hand with Corporate teams Product Marketing, Creative, and RevOps to drive GTM alignment and brand cohesion.

• Bring a strategic voice to cross-functional planning, ensuring marketing is always connected to the bigger picture.

• Translate growth goals into multi-channel campaign strategies that span the full customer journey.

• Leverage tools like HubSpot, Salesforce, and Pardot to power campaign delivery — with a focus on outcomes over operations.

• Own demand gen targets, forecasting, and reporting; continuously refine programs based on performance insights.

• Drive a programmatic ABM strategy targeting key enterprise accounts.

• Define and report on marketing KPIs, pipeline contribution, and ROI with clarity and consistency.

• Partner with Revenue Operations to ensure accurate attribution and full-funnel visibility across Salesforce and HubSpot/Pardot.

• Build a testing culture always iterating, always improving.

• 7–10+ yearsof progressive experience in B2B SaaS marketing, with deep expertise in growth, demand generation, and retention.

• Proven success leading and scaling marketing teams, ideally across multiple verticals or product lines.

• Hands-on expertise with HubSpot(required), Pardot(a plus), and Salesforce(required).

• Strong command of digital demand generation, ABM, paid media, and lifecycle marketing strategies.

• A highly analytical mindset with experience optimizing campaigns through performance data, attribution modeling, and pipeline metrics.

• Exceptional collaboration and stakeholder management skills you know how to build trust and alignment across teams.

• A genuine passion for brand excellenceyou care about how things look, sound, and feel, not just how they convert.

• The ability to thrive in a fast-paced, results-driven environment where ownership and initiative are valued.

• Must reside in the Pacific Time Zone (PT)or be willing to work PT hours.

We're a growing company with a clear mission: help specialty real estate operators run better businesses. You'll join a team that values curiosity over certainty, collaboration over hierarchy, and impact over activity. If you want to shape how entire industries experience technology — and have fun doing it, we'd love to hear from you.

All applicants must be currently authorized to work in the United States on a full-time basis.

Storable is a fully distributed company, but is currently only registered for employment in certain states.To be eligible for employment, you must reside in the following states: AL, AZ, CA, CO, CT, FL, GA, ID, IL, IN, IA, KS, LA, MD, MA, MI, MN, MO, MS, NC, NE, NJ, NV, NY, OH, OK, OR, PA, SC, TN, TX, UT, VA, WA, WI, WY.

About Us:

At Storable, we’re redefining property management for specialty real estate. Tailored for the self-storage, marine, and RV & camping industries, we seamlessly integrate management software with marketplace listings, websites, CRM, insurance, payments, and more. Dedicated to empowering owners and operators, Storable helps you win more every day. Explore our platform solutions at [www.storable.com](http://www.storable.com)

At the heart of Storable is our “Win More” culture, which reflects our commitment to delivering exceptional value to our customers and fostering the personal and professional growth of our employees. As we continue to grow, we are embracing an AI-forward approach by thoughtfully integrating intelligent automation, advanced analytics, and data-driven insights into our platform and operations to help our customers and teams operate smarter, move faster, and win more than ever before.

Benefits and Perks:

• Generous health coverage for you and your family, including fully paid short- and long-term disability coverage and two-times base salary life insurance.

• 401(k) match after 60 days, 100% vested after 1 year.

• Employer contribution to your HSA, plus an HRA to help offset your deductible.

• Instant access to flexible vacation. We trust you, so we have a ‘take what you need’ vacation policy.

• Be More – company rewards and recognition that add up and can be redeemed for personalized gifts and experiences! Storriors have been able to enroll in SCUBA certification classes, travel overseas, and redo their back patio, among many other things.

• 8 hours of Volunteer Time Off each year and the opportunity to get active in the community by joining one of our offsite volunteer and community service events.

• 8 hours of Rest, Relax, Recharge time to care for your mental health.

• Access a range of mental well-being resources for yourself and your dependents, including counseling services, stress management programs, and mindfulness workshops

• Fully paid parental leave: 12 and 6 weeks for primary and secondary caregivers, respectively.

• ’Paw’ternity Leave and Pet Bereavement - we understand that pets are a part of the family and have generous time-off policies, which honor that commitment.

• Caregiver Leave: four weeks of fully paid time away from work to care for aging dependents or family members, if needed.

• $50 monthly home data stipend, plus a home office sign-on bonus of $250.

• Fertility care support options to help in your journey towards parenthood.

• Access to financial experts to help you make informed decisions and achieve your financial goals.

• Direct Student Loan Payment Program, some qualifications and eligibility rules apply.

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