Director of Lifecycle Marketing (Patient) at Headway

You're a seasoned lifecycle marketer with at least five years of hands-on experience in CRM and notification platforms, ready to build a patient engagement function from scratch. You're comfortable with technical details like webhooks and data schemas, and you're already using AI tools in your daily work. **What makes it worth a look...** This fully remote leadership role at Headway offers a salary between $212,000 and $265,000 annually, allowing you to shape the patient experience for a company focused on accessible mental healthcare. **You might be a good fit if you...** * Have personally built triggered journeys in Iterable and/or Braze, and are fluent in notification layers like Knock. * Design A/B tests with clear hypotheses and holdout groups, understanding statistical significance. * Have experience partnering with engineering on instrumenting events and understand data schemas. * Are actively using AI tools for content, segmentation, or workflow automation.