**Who this is for** This role is for an experienced marketing leader passionate about developing and executing global partner marketing strategies to accelerate
Work type: hybrid
Location: USA, CA, Pleasanton | USA, GA, Atlanta | USA, IL, Chicago
Salary: $205,200/yr
Type: Full-time
**Who this is for** This role is for an experienced marketing leader passionate about developing and executing global partner marketing strategies to accelerate revenue and expand market reach. You thrive in a collaborative environment and are adept at building high-performing teams. **Key highlights** You will define and lead the partner marketing strategy for Workday's ecosystem, driving awareness and pipeline through strategic alliances. This includes co-developing joint value propositions and managing partner marketing plans. **You might be a good fit if you...** - Have 10+ years of B2B marketing experience, with at least 5 years focused on partner, alliance, or channel marketing. - Have experience leading end-to-end content development and delivery of executive keynotes for large partner audiences. - Possess strong strategic thinking and leadership skills, with the ability to mentor and develop a team. - Can effectively collaborate with Sales, Product & Technology, and Corporate Marketing teams.
Your work days are brighter here.
We’re obsessed with making hard work pay off, for our people, our customers, and the world around us. As a Fortune 500 company and a leading AI platform for managing people, money, and agents, we’re shaping the future of work so teams can reach their potential and focus on what matters most. The minute you join, you’ll feel it. Not just in the products we build, but in how we show up for each other. Our culture is rooted in integrity, empathy, and shared enthusiasm. We’re in this together, tackling big challenges with bold ideas and genuine care. We look for curious minds and courageous collaborators who bring sun-drenched optimism and drive. Whether you're building smarter solutions, supporting customers, or creating a space where everyone belongs, you’ll do meaningful work with Workmates who’ve got your back. In return, we’ll give you the trust to take risks, the tools to grow, the skills to develop and the support of a company invested in you for the long haul. So, if you want to inspire a brighter work day for everyone, including yourself, you’ve found a match in Workday, and we hope to be a match for you too.
About the Team
The Global Partner Marketing team markets with, through and to our ecosystem of Workday Partners to create market distinction, support pipeline, and drive awareness and preference, al in support of the growth of Workday.
About the Role
The Director, Partner Marketing is responsible for developing and executing the global partner marketing strategy to accelerate revenue, strengthen strategic alliances, and expand market reach through and with partners. This leader will build and manage a high-performing team, collaborate closely with Global Partner Organization, Sales, Product & Technology, and Corporate Marketing, in support of programs that drive awareness, pipeline, and adoption across the partner ecosystem.
Key Responsibilities
STRATEGY & LEADERSHIP
Define and own partner marketing strategy for our ecosystem of strategic, channel, technology, and services partners, aligning plans to corporate and sales objectives.
Lead, mentor, and develop a high-performing partner marketing team, setting clear goals, priorities, and performance metrics.
Segment and prioritize partners based on growth potential, strategic value, and routes-to-market, and tailor marketing motions accordingly.
GTM WITH PARTNERS
Co-develop joint value propositions and messaging with key partners that clearly articulate combined solutions, differentiation, and customer outcomes.
Build and manage partner marketing plans with clear objectives, target audiences, tactics, budgets, and success metrics.
Collaborate with Partner Marketing Workmates to ensure Partners are enabled with marketing toolkits, messaging guides, pitch decks, email templates, and campaign-in-a-box programs.
PARTNER EXPERIENCE & ADVOCACY
Develop and execute Partner Keynote at Workday Global Flagship events (SKO, DevCon, Rising & EMEA Rising)
Responsible for Partner experience at Workday Global Flagship events
Strengthen partner relationships by acting as a strategic marketing advisor and point of coordination for key partners..
OPERATIONS, ANALYTICS, & BUDGET MANAGEMENT
Define KPIs and dashboards for partner marketing performance (e.g., sourced/influenced, engagement, program adoption).
Partner with Marketing Operations and Partner Operations to ensure accurate tracking, attribution, and reporting.
Manage partner marketing budgets and ensure funds are aligned to high-impact activities.
Continuously refine processes and tools to improve partner program execution, scalability, and partner satisfaction.
About YouBasic Qualifications
The annualized base salary ranges for the primary location and any additional locations are listed below. Workday pay ranges vary based on work location. As a part of the total compensation package, this role may be eligible for the Workday Bonus Plan or a role-specific commission/bonus, as well as annual refresh stock grants. Recruiters can share more detail during the hiring process. Each candidate’s compensation offer will be based on multiple factors including, but not limited to, geography, experience, skills, job duties, and business need, among other things. For more information regarding Workday’s comprehensive benefits, please [click here](http://workdaybenefits.com/us/welcome-to-workday-benefits/prospective-workmates).
Primary Location: USA.CA.Pleasanton
Primary Location Base Pay Range: $205,200 USD - $307,800 USD
Additional US Location(s) Base Pay Range: $173,300 USD - $307,800 USD
Our Approach to Flexible Work
With Flex Work, we’re combining the best of both worlds: in-person time and remote. Our approach enables our teams to deepen connections, maintain a strong community, and do their best work. We know that flexibility can take shape in many ways, so rather than a number of required days in-office each week, we simply spend at least half (50%) of our time each quarter in the office or in the field with our customers, prospects, and partners (depending on role). This means you'll have the freedom to create a flexible schedule that caters to your business, team, and personal needs, while being intentional to make the most of time spent together. Those in our remote "home office" roles also have the opportunity to come together in our offices for important moments that matter.
Pursuant to applicable Fair Chance law, Workday will consider for employment qualified applicants with arrest and conviction records.