This vertical SaaS leadership role is designed for a strategic "builder" with 8+ years of B2B SaaS experience who wants to stand up a Product Marketing function
Work type: remote
Location: United States | New York, NY
Salary: $180,000/yr
Type: Full-time
This vertical SaaS leadership role is designed for a strategic "builder" with 8+ years of B2B SaaS experience who wants to stand up a Product Marketing function from scratch. The ideal candidate has a deep background in SMB-focused software and knows how to translate complex AI features into simple, value-driven narratives for non-technical users. The compensation is highly competitive, starting at $180k+ with a 15% bonus and 100% employer-paid health insurance for you and your family. As a fully remote role reporting directly to the CMO, it offers maximum flexibility with high executive visibility, allowing you to own pricing, packaging, and the global category narrative. **You might be a good fit if you:** * Have successfully scaled a Product Marketing team in a high-growth startup. * Enjoy "doing the work" while simultaneously building the long-term departmental strategy. * Are an AI native who can explain machine-learning benefits to beauty and wellness professionals. * Have a track record of boosting sales win rates through better enablement and battlecards.
WHO WE ARE
SQUIRE is the leading business management system designed for the needs of barbers, shop owners, and their communities. We believe the pursuit of artistry and autonomy should not be restricted by the complexities of running a business. With SQUIRE, we provide custom-branded tools, resources, and guidance to help barbers of all stages and experience levels attract and retain more customers, efficiently manage their shop operations, and increase their revenue.
Founded in 2015, SQUIRE is trusted by more than 30,000 barbers across 5,000+ shops in more than a thousand cities worldwide. From streamlined booking and opening new shops to real-time earning dashboards and building lasting customer relationships, SQUIRE supports shop owners in seamlessly bridging the gap between their personal craft and business goals. SQUIRE enables barbers everywhere to unlock their full potential both as artists and as entrepreneurs.
For more information, please visit [getsquire.com](http://getsquire.com) or download the SQUIRE app from the App or Play Store.
SUMMARY:
As SQUIRE continues to scale, we’re investing in building out our Product Marketing function. We’re looking for a senior Product Marketing leader who will define the strategy, establish the operating model, and serve as the connective tissue between Product, Sales, Marketing, and Revenue.
This leader is a data-driven, strategic builder who thrives at the intersection of insight, storytelling, and execution. They will shape how our products are positioned, how value is communicated across the customer journey, and how our go-to-market teams are enabled to win.
This is a key opportunity for someone energized by improving conversion, sharpening sales effectiveness, and turning customer and marketing insights into real business impact. We’re immensely proud of the product we’ve built and the impact it has on barbers and shop owners—helping them run better businesses and pursue their ambitions as local entrepreneurs. Now is the moment to tell that story more clearly, more consistently, and at greater scale.
IN THIS ROLE, YOU WILL:
Chief Marketing Officer
## JOB DUTIES AND RESPONSIBILITIES
Product & Market Strategy
## REQUIREMENTS AND QUALIFICATIONS
Experience
You are:
As SQUIRE continues to scale, we’re investing in building out our Product Marketing function. We’re looking for a senior Product Marketing leader who will define the strategy, establish the operating model, and serve as the connective tissue between Product, Sales, Marketing, and Revenue.
This leader is a data-driven, strategic builder who thrives at the intersection of insight, storytelling, and execution. They will shape how our products are positioned, how value is communicated across the customer journey, and how our go-to-market teams are enabled to win.
This is a key opportunity for someone energized by improving conversion, sharpening sales effectiveness, and turning customer and marketing insights into real business impact. We’re immensely proud of the product we’ve built and the impact it has on barbers and shop owners—helping them run better businesses and pursue their ambitions as local entrepreneurs. Now is the moment to tell that story more clearly, more consistently, and at greater scale.
IN THIS ROLE, YOU WILL:
Chief Marketing Officer