Director, Product Strategy (Innovation & Portfolio Expansion) at Experian

You are an experienced professional with over eight years in AdTech or MarTech who understands how to build business cases for new product lines. You have direc

Work type: remote

Location: Colorado, CO

Salary: $153,075 – $275,535/yr

Type: Full-time

Summary

You are an experienced professional with over eight years in AdTech or MarTech who understands how to build business cases for new product lines. You have direct experience working at a brand or advertiser and know how to map market needs to scalable data solutions. **What makes it worth a look...** Experian offers a base salary of $153,075 to $275,535 per year for this fully remote role based in Colorado. You will have access to a variable pay bonus plan, a matching 401K, and flexible time off. **You might be a good fit if you...** * Possess at least two years of specific experience in Retail Media. * Understand the technical ecosystem of DSPs, SSPs, and social platforms. * Can articulate first-party data strategies and identity resolution. * Know how to evaluate AI capabilities for integration into new product concepts.

Job Description

## Job Description
Experian is seeking a Director of Product Strategy to lead the development of next-generation products and growth opportunities across our Identity, Marketing Data, Audience, and Activation solutions.

This is a highly strategic, market-facing role focused on identifying, shaping, testing, and scaling new product opportunities that unlock incremental revenue and expand Experian into new markets, verticals, and use cases.

Reporting to the SVP Product, you will operate across the full product portfolio working at the intersection of client needs, market trends, and emerging technologies to define what we build next and why.

This is not a traditional product management role. You will focus on innovation, commercialization, and horizon expansion, partnering closely with Product, Sales, Business Development, Data Science, and Engineering teams to bring new ideas to life.

What You'll DoDrive New Product Innovation

• Identify and develop new product concepts that address unmet market needs


• Translate client challenges into scalable, repeatable solutions


• Build business cases including market sizing (TAM), revenue potential, and investment requirements


• Define pricing and packaging strategies aligned to customer value

Lead Client-Centric Strategy

• Engage directly with advertisers, brands, agencies, and partners to understand their needs


• Bring a strong advertiser/brand perspective to product development


• Apply structured thinking (e.g., Jobs-to-Be-Done) to distinguish scalable opportunities from one-off requests

Drive Cross-Portfolio Innovation

• Reimagine how Experian's identity, data, and activation capabilities can be combined into differentiated offerings


• Identify whitespace across industries including Retail, Financial Services, Healthcare, B2B, and Automotive and other emerging verticals


• Identify opportunities to extend Experian's capabilities into new verticals, customer segments, and use cases


• Partner with product teams to transition validated concepts into scaled roadmap execution

• 8+ years of experience in AdTech, MarTech, or related industries


• 2+ Retail Media experience


• Experience working at a brand or advertiser, with a deep understanding of marketer needs


• Strong knowledge of: o Audience activation and identity o First-party data strategies o DSPs, SSPs, and social platforms


• AI capabilities that can be embedded within new solutions

• Experience developing business cases, including market sizing and revenue modeling


• Proven ability to take new ideas from concept to validated opportunity

• Great compensation package and bonus plan.


• Core benefits including medical, dental, vision, and matching 401K.


• Flexible work environment, ability to work remote, hybrid or in-office.


• Flexible time off including volunteer time off, vacation, sick and 12-paid holidays.


• Explore all our exciting benefits here: [https://yourexperianbenefits.com/cand-index.html.](https://yourexperianbenefits.com/cand-index.html)

Want to see what life at Experian is really like? Explore Experian Life on social or visit our Careers Site.

Our compensation reflects the cost of labor across several U.S. geographic markets. The base pay range for this position is listed above. Within this range, individual pay is determined by work location and additional factors such as job-related skills, experience, and education. You will be also eligible for a variable pay opportunity.

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