Director, SEO (AI Engine Optimization) at CarGurus

This role is for an SEO veteran with at least eight years of experience who is ready to move beyond traditional search. You should have a deep background in ent

Work type: hybrid

Location: Boston, Massachusetts, United States

Salary: $162,000 – $203,000/yr

Type: Full-time

This role is for an SEO veteran with at least eight years of experience who is ready to move beyond traditional search. You should have a deep background in enterprise-level environments and a proven track record of managing engineering and content teams to navigate the shift toward AI-driven discovery. **What makes it worth a look...** The compensation is competitive with a top end of $203,000 plus equity and RSUs for every employee. CarGurus offers standout perks like daily free lunch, a new car discount, and a hybrid model that balances office collaboration with flexible time off. **You might be a good fit if you...** * Have successfully led SEO for a high-traffic marketplace or enterprise site. * Understand how to optimize for AI overviews, ChatGPT, and social discovery. * Are comfortable presenting data-heavy strategies to board-level executives. * Want to direct engineering resources toward testing unconventional site architectures.

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