Field Marketing Specialist (Remote) at Aledade

**Who this is for** This role is for a detail-oriented marketing professional with experience in event logistics and regional campaign management who is passion

Work type: remote

Location: Arlington, VA | Remote, United States | Durham, NC | Austin, TX

Type: Full-time

Summary

**Who this is for** This role is for a detail-oriented marketing professional with experience in event logistics and regional campaign management who is passionate about supporting sales teams within the healthcare sector. **Key highlights** You will play a critical role in driving demand and physician engagement by executing regional tradeshows, executive dinners, and digital webinars, while collaborating closely with cross-functional teams to track marketing ROI. **You might be a good fit if you...** - Possess 4+ years of experience in field or event marketing, ideally within a healthcare environment. - Are proficient in managing multi-channel marketing campaigns using tools like HubSpot and Salesforce. - Have a strong background in end-to-end event planning, from vendor coordination to post-event performance reporting. - Understand the unique challenges of the value-based care landscape and enjoy fostering relationships with independent physician organizations.

Job Description

The Field Marketing Specialist plays a key support role in planning, executing, and optimizing regional marketing programs, including tradeshows, executive dinners, and regional webinars. This role works closely with Field Marketing managers to drive regional engagement, generate demand, and support Network Development (Sales) and Performance Network (PN) teams. By fostering meaningful relationships with independent physicians, healthcare associations, and FQHCs, this role will help drive the adoption of value-based care in their communities and generate new leads through targeted experiential events and curated messaging that resonates with local healthcare providers.

We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.

## Primary Duties:
1.
Event Support & Execution:Help coordinate logistics for regional tradeshows, customer dinners, and in-person events, including venue selection, catering, booth shipping, and vendor management. Manage pre- and post-event processes such as guest lists, registration, follow-up communications, and reporting. Support onsite event setup and teardown when applicable.

2.
Webinar & Digital Event Management:Partner in scheduling and managing logistics for webinars including platform setup (ON24), speaker coordination, registration, and live-day support. Ensure timely execution of promotional emails, landing pages, and calendar invites in coordination with the GDR team. Track attendance, engagement metrics and contribute to post-event reporting and nurture plans.

3.
Campaign & Content Support:Partner with Field Marketing Managers to localize messaging and promotional assets to suit regional audience needs. Ensure field assets (presentations, signage, swag etc.) are up-to-date and delivered on time. Help coordinate speakers and internal SME’s for events and webinars.

4.
Cross-Functional Collaboration:Work closely with Sales, MarOps, BI, and Digital teams to ensure alignment on regional goals, targets, operational needs and reporting. Maintain project timelines and keep stakeholders informed of milestones and changes.

5.
Data & Reporting: Support Field Marketing Managers track and manage event and webinar performance metrics in Marketing Automation Platform (HubSpot) and CRM (Salesforce). Assist in reporting on ROI, lead generation, and LUM impact of field programs.

## Minimum Qualifications:

• Bachelor’s degree in Marketing, Business, Healthcare Administration, Public Health, or a related field

• 4+ years of experience in field marketing or event marketing, preferably within healthcare or a health system

• Willingness to travel occasionally for onsite event support.

• Strong organizational skills and ability to manage multiple projects simultaneously

• Excellent written and verbal communication skills

• Experience with marketing tools like Salesforce, HubSpot, Webinar Platforms, Google Products or similar platforms is a plus

• Ability to work independently while managing multiple priorities in a fast-paced, cross-functional environment

• Passion for delivering high-quality experiences to prospects, customers, and sales teams

• Previous experience working in or alongside sales teams to understand their needs and how marketing can best support them

• Strong attention to detail in handling guest lists, branded materials and event logistics

• Understanding of the value-based care landscape and experience working with independent physicians, physician organizations, and FQHCs

• Excellent problem-solving and troubleshooting skills, especially when adapting to last-minute events or tech changes

• Outstanding organizational skills and attention to detail

• Experience in organizing and managing executive-level events and community engagements

• Understanding of buyer journeys and how to tailor messaging for the middle of funnel and bottom of funnel audiences

• Familiarity with event management tools like Cvent, Bizzabo, or similar platforms

• Must carry a valid driver’s license and be able to drive within assigned territory

• Must be able to travel via plane when needed

• Sittingfor prolonged periods of time. Extensive use of computers and keyboard. Occasional walking and lifting may be required.

• Standing or walking for hours at a time and occasionally lifting and carrying up to 25lbs

We are flexible with respect to geographic location, and the ideal candidate will be comfortable working remotely/work from home within the US or be based from Bethesda, MD office.

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