Freelance Seasonal Avatar & Campaign Art Direction Lead at Superside

This lead role is for a senior creative director who lives at the intersection of high-end brand systems and cutting-edge generative AI. You need a background in fashion or performance-wear and the technical fluency to manage complex AI workflows for large-scale avatar campaigns. **What makes it worth a look...** It is a rare chance to lead the creative strategy for a sophisticated AI implementation at scale for a major retail brand. While freelance, the level of authority and the specific focus on "persona development" through tools like Krea and Midjourney makes this a high-impact technical leadership gig. **You might be a good fit if you...** * Have directed multi-asset campaigns for fashion or e-commerce brands. * Are hands-on with AI prompting architecture and image generation platforms. * Can manage a distributed team of AI artists while maintaining absolute visual consistency. * Enjoy building structured systems for character development and digital humans.