Head of Consumer PR at whatnot

This role is designed for a seasoned PR strategist with at least 12 years of experience building consumer narratives for high-growth tech, e-commerce, or creato

Work type: onsite

Location: Los Angeles, CA | San Francisco, CA | New York, NY

Salary: $230,000 – $285,000/yr

Type: Full-time

Summary

This role is designed for a seasoned PR strategist with at least 12 years of experience building consumer narratives for high-growth tech, e-commerce, or creator-driven platforms. The ideal candidate has a deep rolodex of media contacts across tech and lifestyle outlets and thrives in a fast-paced environment where they must alternate between high-level strategy and hands-on execution. The compensation is highly competitive, ranging from **$230,000 to $285,000**, with robust benefits including a 4% 401k match and generous allowances for family planning and wellness. While the role is "on-site" in LA, SF, or NYC, the company offers a "remote co-located" model with home office stipends and a monthly "dogfooding" budget to shop on the app. **You might be a good fit if you:** * Have managed global PR campaigns for marketplaces like eBay, Etsy, or TikTok. * Know how to turn cold data and user trends into compelling headlines that land in top-tier publications. * Are comfortable being a "team of one" or working in a lean environment where you own the process from pitch to publication. * Want to help define the narrative of live shopping in the North American market.

Job Description

## 🚀 Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our [values](https://www.whatnot.com/careers) and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the [fastest growing marketplaces](https://a16z.com/marketplace-100/) and were recently named the [#1 Best Startup Employer in America](http://google.com/search?q=%231+forbes+startup+employer&oq=%231+forbes+startup+employer&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIGCAEQRRg9MgYIAhBFGD0yBggDEEUYQDIGCAQQRRhAMgYIBRBFGEDSAQg1NzM0ajBqMagCALACAA&sourceid=chrome&ie=UTF-8) by Forbes. Check out the latest Whatnot updates on our [news](https://blog.teamwhatnot.com/) and [engineering blogs](https://medium.com/whatnot-engineering) and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

## 💻 Role

Whatnot’s mission is to enable anyone to turn their passion into a business and bring people together through commerce. We’re looking for a stellar PR professional to join the Communications & Policy team to help tell stories about our sellers’ successes, the incredible products people can buy, the many unique categories - from women’s fashion to sports cards to antiques to outdoor gear - and so much more.

The Head of Consumer PR will lead our global communications strategy that builds awareness, drives adoption, and highlights the people, products, and experiences that make Whatnot the #1 live shopping app in the U.S. and Europe. The ideal candidate is on top of emerging trends, experienced landing earned coverage with both traditional press and new media, curious, and excited to take calculated risks. The focus areas for this role are:

• Consumer PR Strategy:Develop and lead a communications plan that builds awareness and shapes perception across categories while driving understanding of the broader live shopping format. You’ll tell the story of Whatnot’s innovation, from how we help sellers build businesses to how our platform delivers the best shopping experience. This role drives momentum through storytelling that underscores Whatnot’s leadership in live commerce.

• Drive Media Engagement: Cultivate strong relationships with consumer, tech, and lifestyle press to build credibility and secure meaningful coverage that reinforces Whatnot’s position as the leader in live shopping. You’ll proactively identify opportunities to insert Whatnot into cultural and industry conversations, expanding our reach across both established and new media. Your work will deepen engagement and sustain long-term visibility with key outlets.

• Create Standout Moments & Campaigns: Use data storytelling, partnerships, and cultural insights to create moments that spark conversation and connection with key audiences. From launching category studies and consumer trend reports to shaping narratives around seller and buyer behavior, you’ll turn insights into stories that show Whatnot’s impact and momentum. You’ll bring together innovation, community, and culture to strengthen our story and keep Whatnot defining what’s next in live shopping.

We offer flexibility to work from home or from one of our global office hubs, and we value in-person time for planning, problem-solving, and connection. Team members in this role must live within commuting distance of our San Francisco, New York, or Los Angeles hubs.

## 👋 You

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.

As our Head of Consumer PR, you should have 12+ years of PR experience, plus:

• Deep experience shaping consumer narratives for fast-moving consumer brands, ideally within tech, entertainment, marketplace, or creator-driven industries

• Strong media relationships across business, consumer, tech, and lifestyle outlets, both traditional and new

• Exceptional writing and storytelling skills, with the ability to turn data, insights, and launches into compelling stories

• Proven track record leading comms-driven campaigns that drive awareness, adoption, and cultural relevance

• Strategic thinker with strong execution skills: you move quickly, stay organized, and know how to deliver impact in a fast-changing environment

• Low ego and high ownership: you’re comfortable getting in the weeds and producing results as part of a small, hands-on team

• Curiosity and creativity: you look for new ways to tell stories and challenge traditional approaches to PR

• You are a problem solver with strong leadership skills and people management experience

• Generous Holiday and Time off Policy

• Health Insurance options including Medical, Dental, Vision

• Work From Home Support

• Home office setup allowance

• Monthly allowance for cell phone and internet

• Care benefits

• Monthly allowance for wellness

• Annual allowance towards Childcare

• Lifetime benefit for family planning, such as adoption or fertility expenses

• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

• Monthly allowance to dogfood the app

• All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

• Parental Leave

• 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

## 💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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