Head of Product and Solutions Marketing at Juniper Square

**Who this is for** This role is for a seasoned marketing leader who excels at building pipeline-focused strategies rather than brand awareness campaigns. It is

Work type: remote

Location: USA

Salary: $200,000 – $230,000/yr

Type: Full-time

Summary

**Who this is for** This role is for a seasoned marketing leader who excels at building pipeline-focused strategies rather than brand awareness campaigns. It is ideal for someone who understands how to communicate complex financial technology value propositions to C-level executives in private equity, venture capital, and real asset firms. **Key highlights** You will lead the transformation of the product marketing function by aligning messaging with specific vertical workflows. You will work closely with Product, Sales, and Customer Success to move the company from selling standalone products to offering an integrated "operating system" for private markets. **You might be a good fit if you...** - Have experience building and managing high-performing marketing teams in the B2B SaaS space. - Are comfortable creating vertical-specific narratives that resonate with CFOs and COOs. - Possess a deep understanding of the private market financial ecosystem and institutional buyer personas. - Focus on measurable revenue outcomes and pipeline acceleration throughout the customer lifecycle.

Job Description

## About Juniper Square

Our mission is to unlock the full potential of private markets. Privately owned assets like commercial real estate, private equity, and venture capital make up half of our financial ecosystem yet remain inaccessible to most people. We are digitizing these markets, and as a result, bringing efficiency, transparency, and access to one of the most productive corners of our financial ecosystem. If you care about making the world a better place by making markets work better through technology – all while contributing as a member of a values-driven organization – we want to hear from you. 

Juniper Square offers employees a variety of ways to work, ranging from a fully remote experience to working full-time in one of our physical offices. We invest heavily in [digital-first](https://blog.junipersquare.com/juniper-square-ponders-future-of-office-with-digital-first-hybrid-workplace-strategy/) operations, allowing our teams to collaborate effectively across 27 U.S. states, 2 Canadian Provinces, India, Luxembourg, and England. We also have physical offices in San Francisco, New York City, Mumbai and Bangalore for employees who prefer to work in an office some or all of the time.

## About your role

Juniper Square has built the leading platform for private market fund operations and investor management. We are moving from selling technology and fund administration as separate products to becoming the operating system for how private markets firms run their business. Getting there requires a PMM function built around pipeline, not just product launches, and this role is responsible for building it.

As Head of Product and Solutions Marketing, you will own the positioning, messaging, and go-to-market strategy that moves CFOs and COOs at private equity, venture, and real assets firms from awareness to pipeline. This is not a brand-awareness role nor is it a launch-support function. It is a revenue role. Our buyers are financially sophisticated operational leaders who evaluate vendors the same way they evaluate any operational investment: does this solve a real problem, can I trust the vendor to deliver, and what does the alternative cost. Your job is to make sure Juniper Square wins that evaluation more often, and to build the programs and the team that make it happen consistently, from first touch through renewal. In this role, you’ll work closely with the other parts of Marketing, Product, Sales, and Customer Success.

The application deadline for this role is May 18th, 2026.

## What you’ll do

• Own product positioning and messaging across Juniper Square's full platform, including fund administration, investor relations, and reporting. Develop a clear point of view on how we are differentiated in the market and make sure that view is reflected accurately in everything we publish and every conversation our sales team has.

• Build a solutions marketing function organized around our three core verticals: private equity, venture, and real assets. Each of these buyer communities has distinct workflows, reporting requirements, and operational pressure points. A COO at a real assets firm manages a fundamentally different environment than a CFO at a growth-stage venture fund. Your team will develop the vertical-specific narratives, proof points, and sales plays that make our conversations with each of them sharper and more relevant by tying each conversation back to the integrated platform story.

• Lead go-to-market planning and execution for new products and features. Work with Product early enough in the development process to shape how capabilities are scoped and framed, not just how they are announced. Translate roadmap investments into business outcomes in language a CFO or COO recognizes.

• Own the team's understanding of the ICP, including who our buyers are, how they make decisions, what they care about at each stage of the funnel, and how that differs across private equity, venture, and real assets. Translate that understanding into marketing’s quarterly campaign calendar, our messaging framework, and the assets that corporate marketing and demand generation can use to execute.

• Build and maintain a proactive enablement cadence for sales and SDRs, including a consistent calendar of talk tracks, messaging updates, and release communications that keeps the field current and confident. When a new product ships or a feature goes live, sales should already know what to say about it before the first prospect asks.

• Define and track the metrics that tell you whether product marketing is working: pipeline contribution, win rates by segment and vertical, sales cycle movement, content utilization, and competitive performance. Use that data to set priorities and make the case for investment.

• Hire, develop, and retain a team of product and solutions marketers. Set a high bar for precision and clarity in the team's work. Our buyers read carefully and will notice when we are not specific.

• Use AI tools and agents to increase the velocity of the PMM function across research, content production, and competitive intelligence. This means building workflows where AI does the first pass on market monitoring, call transcript analysis, and asset drafts, so your team spends its time on judgment and refinement, not on work that can be systematized.

• 12 or more years of B2B marketing experience, with at least 5 years in product marketing at a leadership level.

• A track record of building messaging and enablement programs that hold up in sales cycles with financially sophisticated buyers. You understand what these buyers evaluate, what they are skeptical of, and how to earn their trust with specificity rather than superlatives.

• Experience in financial services, fintech, or enterprise SaaS is strongly preferred. Familiarity with fund operations, investor relations, or private markets workflows is a meaningful advantage. You do not need to be a fund accountant, but you should be able to learn the domain quickly and take it seriously.

• Demonstrated ability to build and scale solutions marketing programs across multiple verticals or segments. You know how to balance a consistent platform narrative with messaging that speaks to the specific context of different buyer communities.

• A genuine partnership mentality. You understand that marketing is a team sport, you invest in the relationships that make cross-functional work actually function, and people across the organization want to work with you because of it.

• Strong writing instincts. You can tell the difference between a positioning statement that sounds good in a slide and one that actually reflects how a buyer thinks about their problem.

• Hands-on experience using AI tools and agents in a marketing context, specifically as a practical way to do more with a lean team. You have thought through where AI accelerates work worth accelerating and where human judgment is the thing that actually matters.

• A record of building and developing teams. You take seriously the responsibility of managing people, not just producing work.

• Comfort with ambiguity and a bias toward ownership. The scope of this role will grow with the company, and the person in it should find that energizing rather than unsettling.

Compensation for this position includes a base salary, bonus, equity, and a variety of benefits. The U.S. base salary range for this role is $200,000 - $230,000. Actual base salaries will be determined by candidate-specific factors, including experience, skill set, and location, as well as local minimum pay requirements, as applicable.

Benefits include:

• Health, dental, and vision care for you and your family

• Life insurance

• Mental wellness coverage

• Fertility and growing family support

• Flex Time Off in addition to company-paid holidays

• Paid family leave, medical leave, and bereavement leave policies

• Retirement saving plans

• Allowance to customize your work and technology setup at home

• Annual professional development stipend

#RL-LI

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