Head of Product Marketing at Vercel

This is a high-impact leadership role for a technical marketing veteran who lives and breathes the modern developer ecosystem. The ideal candidate has over 8 ye

Work type: remote

Location: Hybrid - San Francisco, New York City

Type: Full-time

Summary

This is a high-impact leadership role for a technical marketing veteran who lives and breathes the modern developer ecosystem. The ideal candidate has over 8 years of experience in B2B SaaS and possesses deep technical fluency in frontend and backend technologies—specifically the Next.js and AI-native stacks. You should be a "hands-on" leader who combines strategic upmarket thinking with exceptional brand taste and a strong presence in developer communities (X/Bluesky). Vercel offers a robust compensation package that includes stock options, a flexible vacation policy (4 weeks recommended), and a remote-friendly culture with a dedicated WFH budget. While this specific role is hybrid in San Francisco or New York, you'll join a fast-paced "ship things" culture that powers major brands like PayPal and Under Armour. This is a prime opportunity to shape the narrative for the AI-native web. **You might be a good fit if you...** * Have "LFG" energy and a proven track record of scaling high-performing product marketing teams for technical cloud-native products. * Are deeply familiar with v0, AI SDK, and Turbo.dev, and can translate these complex tools into enterprise value propositions. * Possess "brand taste" and understand how to maintain high design and messaging standards for a developer-centric audience. * Can drive a go-to-market strategy that targets both individual developers and global enterprise decision-makers.

Job Description

## About Vercel:

Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.

Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.

## About the Role:

We are seeking an exceptional Head of Product Marketing to join our team at Vercel. This hands-on leadership role requires a deep understanding of frontend and backend technologies, particularly [Next.js](http://next.js), Vercel's platform, [v0](https://v0.dev/), the [AI SDK](https://sdk.vercel.ai/), [Shadcn](https://ui.shadcn.com/docs), and [Turbo.dev](https://vercel.com/solutions/turborepo). The ideal candidate will be a strategic thinker with strong technical chops, capable of crafting compelling narratives that resonate with developers and enterprise decision-makers alike.

As our Head of Product Marketing, you'll play a crucial role in driving our upmarket strategy, targeting large-scale, global enterprises. We're looking for a dynamic leader with "LFG" energy—someone who can inspire, innovate, and deliver results while mentoring and elevating our team.

## What You Will Do:

• Develop and execute comprehensive product marketing strategies for Vercel's suite of products, including Next.js, the Vercel platform, v0, the AI SDK, and Turbo.dev .

• Create compelling product positioning and messaging that differentiates Vercel in the market, resonating with both developers and enterprise decision-makers.

• Lead go-to-market strategies for new product launches and major updates, ensuring maximum impact and adoption across target segments.

• Collaborate closely with the Product team to translate technical features into clear value propositions and benefits for customers.

• Conduct in-depth market research and competitive analysis to inform product positioning, identify market opportunities, and guide product development priorities.

• Develop and maintain detailed ideal customer profiles (ICPs) and buyer personas for Vercel's products, with a focus on enterprise customers.

• Create and oversee the production of high-quality product marketing collateral, including product sheets, case studies, whitepapers, and sales enablement materials that highlight Vercel's technical advantages and business value.

• Work closely with the Sales team to develop tailored pitch decks, ROI calculators, and other materials that support Enterprise Sales efforts and drive adoption of Vercel's platform among large organizations.

• Lead the development of product-focused content for Vercel's website, blog, and developer documentation, ensuring clarity and consistency in how Vercel's products are presented.

• Collaborate with the Events team to plan product-centric sessions and demos for conferences like Next.js Conf and Vercel Ship, showcasing Vercel's latest innovations to the developer community and enterprise prospects.

• Implement and manage a voice of the customer program to gather insights that inform product marketing strategies and help prioritize feature development.

• Develop and execute strategies to increase product adoption and usage, including onboarding flows, feature announcements, and user education initiatives.

• Stay abreast of industry trends, particularly in areas like AI-powered development, edge computing, and enterprise web development, to inform product positioning and identify new market opportunities for Vercel's offerings.

• Deep understanding of the developer ecosystem and the frontend development landscape.

• Strong experience in product marketing for technical products—ideally someone from a cloud-native company.

• Passion for Next.js and a deep understanding of the Vercel platform and its value proposition.

• 8+ years of experience in B2B SaaS marketing, with a proven track record of success in leading and scaling high-performing teams.

• Exceptional leadership, communication, and interpersonal skills, with the ability to inspire and motivate teams.

• Brand taste is an absolute must.

• Excellent project management skills, with the ability to manage multiple projects simultaneously and meet deadlines.

• User of X or Bluesky. You must be where your audience is.

• Great compensation package and stock options.

• Inclusive Healthcare Package.

• Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.

• Flexible Time Off - Flexible vacation policy with a recommended 4-weeks per year, and paid holidays.

• Remote Friendly - Work with teammates from different time zones across the globe.

• We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.

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