This role is designed for a seasoned B2B SaaS marketing leader who excels in "zero-to-one" environments. The ideal candidate has 5-7 years of experience, specif
Work type: remote
Location: Boston, Massachusetts, United States
Type: Full-time
This role is designed for a seasoned B2B SaaS marketing leader who excels in "zero-to-one" environments. The ideal candidate has 5-7 years of experience, specifically within the e-commerce or MarTech sectors, and possesses a sharp ability to translate technical features into high-conversion narratives for Shopify brands and DTC founders. As a leadership position at a remote-friendly company, this role offers significant autonomy and the chance to shape the GTM strategy for two platforms, Privy and Emotive. While the specific salary isn't listed, the package includes equity, unlimited PTO, and comprehensive health coverage. It’s a high-impact opportunity where you’ll bridge the gap between product development and sales enablement. **You might be a good fit if you:** * Have a proven track record of launching SaaS products in the e-commerce ecosystem. * Are a high-velocity writer who can craft everything from technical one-pagers to punchy in-app copy. * Enjoy conducting market research to find a competitive edge in a crowded landscape. * Thrive in a startup setting where you are expected to both strategize and execute.
We’re seeking a Head of Product Marketing who will own product positioning, messaging, and go-to-market strategy across our two platforms: Privy and Emotive. You’ll work closely with Product, Sales, and Customer Success to deeply understand our customers, drive adoption, and tell compelling product stories that convert.
## What You'll Do
• Own positioning and messaging for new and existing product features across email, SMS, and on-site conversion tools.
• Partner with Product and Engineering to launch new features, own the GTM process, and support adoption.
• Develop competitive insights and articulate differentiated value across customer segments.
• Create and maintain product collateral, including landing pages, sales decks, one-pagers, and in-app messaging.
• Conduct and synthesize customer and market research to inform positioning and roadmap.
• Support the Sales and Success teams with enablement tools and product training.
• Collaborate with the Growth and Lifecycle teams to fuel campaigns and product education.
• Work cross-functionally to ensure our brand voice and positioning are consistent across all channels.
• 5-7 years of product marketing experience in SaaS, ideally in e-commerce or martech.
• You’re a strong writer who can translate technical capabilities into clear customer value.
• You thrive in scrappy, fast-paced startup environments and enjoy building from zero to one.
• You’re analytical, customer-obsessed, and skilled at turning insights into action.
• You’re comfortable leading GTM efforts and working cross-functionally across teams.
• Bonus if you’ve worked with Shopify brands, DTC founders, or e-commerce platforms.
• High autonomy with no career ceilings.
• Challenging and interesting work.
• Amazing colleagues.
• Competitive salary and equity.
• Work remotely.
• Covered health, dental, and vision insurance.
• Regular team events and off-sites.
• Unlimited PTO and generous paid parental leave.