Head of Web Marketing at Replit
You are a seasoned digital growth leader with over a decade of experience across B2B and B2C SaaS environments. You have spent at least four years managing mult
Work type: hybrid
Location: Foster City, CA (Hybrid) In office M,W,F
Salary: $158,000 ā $245,000/yr
Type: Full-time
Summary
You are a seasoned digital growth leader with over a decade of experience across B2B and B2C SaaS environments. You have spent at least four years managing multi-disciplinary teams and possess a deep technical understanding of CMS platforms, modern front-end practices, and SEO infrastructure.
**What makes it worth a look...**
Replit offers a salary range of $158,000 to $245,000 per year for this hybrid role based in Foster City, California, where you are expected to be in the office on Mondays, Wednesdays, and Fridays. The package includes a 4% 401(k) match, comprehensive health coverage, and a monthly wellness stipend.
**You might be a good fit if you...**
* Have hands-on experience building and optimizing websites using headless CMS platforms like Sanity or Contentful.
* Are proficient in technical SEO, including site architecture, structured data, and core web vitals.
* Command advanced web analytics using GA4, Looker, and Google Search Console.
* Have practical experience managing performance testing platforms like Optimizely or VWO.
Job Description
Replit is the agentic software creation platform that enables anyone to build applications using natural language. With millions of users worldwide, Replit is democratizing software development by removing traditional barriers to application creation.
We are looking for an experienced and strategic Head of Web Marketing to join our team. In this role, you will be responsible for re-imagining [replit.com](http://replit.com) to make it a best in class experience. This includes building and optimizing our website for both our PLG and SLG motion.
Your primary focus will be to own the entire website journey, from initial engagement through to new customer acquisition, achieving ambitious lead and customer growth goals, and driving conversion growth targets. You will own the marketing strategy, roadmap, and performance of [replit.com](http://replit.com) to drive more website visits & signups.
You will work with a cross-functional team encompassing Brand, Design, Product, Web Engineering, Marketing & our Web Agency. Your mandate is to transform our web properties into high-performing growth engines that drive acquisition, cross-sell, and revenue, while upholding the highest standards for performance, accessibility, governance, and brand. To achieve this, you will develop and execute a strategic roadmap, ensuring all web activities contribute to making our websites high-performing marketing vehicles for brand awareness and demand generation.
## What You'll Do
- Strategic Web Leadership: Own the web strategy and quarterly roadmap for [replit.com](http://replit.com), ensuring alignment with business objectives.
- Customer Journey Optimization: Develop and implement high-converting web journeys and personalization strategies for prospects, customers, and partners. This includes reviewing and assessing content for effectiveness.
- SEO and GEO Enhancement: Drive SEO and GEO optimization through site architecture, technical foundation, keyword support, and content. Collaborate with relevant stakeholders on technical health, information architecture, link strategy, and page quality.
- Data-Driven Web Experience Improvement: Plan and execute data-driven testing to optimize and personalize web experiences, aiming to increase signups and lead generation.
- Operational Efficiency: Improve execution speed by streamlining processes, implementing automation, and integrating technologies to enhance the agility of the broader marketing team.
- Cross-Functional Collaboration: Act as a key cross-functional partner, influencing teams across Product Management, Engineering, Design, Data and Marketing.
- Requirement Prioritization: Evaluate and effectively prioritize web requirements from cross-functional teams to achieve business outcomes.
- Budget and Vendor Management: Manage budgets, Statements of Work (SOWs), and performance for agencies and tooling. Evaluate and implement new vendors as needed.
- Leverage our Sanity platform to accelerate page velocity, experimentation, and personalization across [replit.com](http://replit.com)
## Required Skills & Experience- Experience: 10+ years in web/digital growth across B2C and B2B SaaS/commerce, including 4+ years leading multi-disciplinary web teams spanning strategy, execution, experimentation, and analytics.
- Ownership & Impact: Proven track record owning large-scale web properties and CMS platforms (e.g., Sanity, Contentful, Storyblok, or equivalent) with measurable impact on pipeline and revenue.
- Technical Expertise: Strong command of Core Web Vitals, performance optimization, caching strategies, and modern front-end practices; hands-on experience with enterprise CMS, testing platforms (Optimizely, VWO, Adobe Target), analytics (GA4/Adobe, tag management), and SEO tools (Search Console, crawl/rank tools).
- SEO & Accessibility: Deep experience with technical SEO, structured data, and web accessibility standards.
- Data & Analytics: Fluent in GA4, Looker, and Google Search Console; experienced in partnering with data teams to build reporting and derive actionable insights.
- Strategic Prioritization: Strong judgment in roadmap planning and trade-off decisions, with a bias toward high-impact work under resource constraints.
- Cross-functional Collaboration: Comfortable partnering closely with engineering, product, and marketing on performance, releases, and optimization initiatives.
- Communication & Influence: Skilled at translating technical concepts into clear insights and strategy for non-technical stakeholders; effective at influencing across a matrixed organization.
- Leadership: Experience building, managing, and mentoring high-performing teams across geographies, fostering strong cross-functional relationships.
This is a full-time role that can be held from our Foster City, CA office. The role has an in-office requirement of Monday, Wednesday, and Friday.Full-Time Employee Benefits Include:š° Competitive Salary & Equity
š¹ 401(k) Program with a 4% match
āļø Health, Dental, Vision and Life Insurance
𩼠Short Term and Long Term Disability
š¼ Paid Parental, Medical, Caregiver Leave
š Commuter Benefits
š± Monthly Wellness Stipend
š§āš» Autonomous Work Environment
š„ In Office Set-Up Reimbursement
š Flexible Time Off (FTO) + Holidays
š Quarterly Team Gatherings
ā In Office Amenities
Want to learn more about what we are up to?
- [Meet the Replit Agent](https://www.youtube.com/watch?v=IYiVPrxY8-Y)
- [Replit: Make an app for that](https://www.youtube.com/watch?v=4zd9hzngFwY)
- [Replit Blog](https://blog.replit.com/)
- [Amjad TED Talk](https://youtu.be/kCudFI4tcpg?si=l4ViCejV_f2RZkDi)
Interviewing + Culture at Replit- [Operating Principles](https://blog.replit.com/operating-principles)
- [Reasons not to work at Replit](https://blog.replit.com/reasons-not-to-join-replit)
To achieve our mission of making programming more accessible around the world, we need our team to be representative of the world. We welcome your unique perspective and experiences in shaping this product. We encourage people from all kinds of backgrounds to apply, including and especially candidates from underrepresented and non-traditional backgrounds.
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