Insights Strategist at Morning Brew
**Who this is for** This role is for a data-driven researcher with a knack for storytelling who wants to help shape the growth of a fast-paced media brand by br
Work type: hybrid
Location: New York, NY
Salary: $75,000 – $80,000/yr
Type: Full-time
Summary
**Who this is for** This role is for a data-driven researcher with a knack for storytelling who wants to help shape the growth of a fast-paced media brand by bridging the gap between audience insights and revenue strategy.
**Key highlights** You will work within the Insights and Analytics team to transform complex data into actionable narratives, support high-stakes ad sales initiatives, and manage a proprietary consumer research panel.
**You might be a good fit if you...** - Have 2+ years of experience in a research or analytics capacity, particularly within digital publishing or agency environments.
- Possess expertise in end-to-end survey development, from initial questionnaire design to final data synthesis and reporting.
- Are highly proficient in Excel or Google Sheets, with a solid grasp of statistical methodology and BI tools like Lightdash.
- Can distill complex datasets into compelling, client-ready presentations that influence business and marketing decisions.
Job Description
At Morning Brew Inc., we mix what you need to know with our unique brand of wit to attract, and build real relationships with, the next generation of business leaders. We speak to them like people, ensuring they get the context and insight needed to make decisions every day. Loyalty and trust are our most valuable currencies.
Whether scrolling, reading, watching, or listening, our audience trusts us for credible, entertaining business content that makes an impact on their personal and professional lives.
The Morning Brew team is clever, creative, and growing fast. Want in? Read on.
OVERVIEW
As an Analyst on the Insights and Analytics team, you'll bridge audience understanding, revenue strategy, and storytelling – partnering across Morning Brew Inc. to turn data into narratives that drive smarter decisions for our business and brand partners.
Your work will shape how we understand audiences, measure campaign performance, and build best-in-class advertiser programs. You'll proactively surface insights that help sales teams sell smarter, marketers plan better, and partners see Morning Brew as a strategic ally.
You'll also help grow MBI Insights as both a research practice and a product – contributing to proprietary research offerings, strengthening our insights brand, and helping steward our consumer research panel, The Breakroom.
WHAT YOU'LL DO
- Building deep understanding of MBI audiences across franchises and touchpoints using mixed-method research and creative data analytics approaches.
- Executing end-to-end paid client research through MBI Insights products.
- Conducting and synthesizing proprietary research (qualitative & quantitative) that informs proactive
initiatives with editorial and revenue teams.
- Using first-party data from across the business (ad performance, subscriber behavior, surveys) to answer key business questions and surface actionable insights across teams.
- Querying and analyzing data in Lightdash (our BI tool) to support franchise health reporting, audience composition analysis, and sales enablement.
- Supporting the growth and health of The Breakroom, our proprietary insights community panel, including community management, operations and strategy.
WHAT YOU'LL BRING
- 2+ years in a research or analytics role at a digital publisher or agency, working directly with ad sales and marketing teams.
- Experience with end-to-end survey work: strategy, questionnaire writing, programming, distribution, and analysis.
- Strong presentation and report-building skills, comfortable presenting to groups of any size – internal or client-facing.
- Proficient in Excel/Google Sheets with a solid grasp of basic statistics and research methodologies
- Proven ability to craft compelling, data-driven narratives that support ad sales and brand partnerships.
- Highly organized and self-directed, with the ability to manage your own workload and collaborate clearly across teams.
- Client-focused and strategic, with a knack for anticipating questions and delivering solutions.
COMPENSATION $75,000 - $80,000 Final offers for this job will be made within the parameters of thesalary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below.OVERVIEW
As an Analyst on the Insights and Analytics team, you'll bridge audience understanding, revenue strategy, and storytelling – partnering across Morning Brew Inc. to turn data into narratives that drive smarter decisions for our business and brand partners.
Your work will shape how we understand audiences, measure campaign performance, and build best-in-class advertiser programs. You'll proactively surface insights that help sales teams sell smarter, marketers plan better, and partners see Morning Brew as a strategic ally.
You'll also help grow MBI Insights as both a research practice and a product – contributing to proprietary research offerings, strengthening our insights brand, and helping steward our consumer research panel, The Breakroom.
WHAT YOU'LL DO
- Building deep understanding of MBI audiences across franchises and touchpoints using mixed-method research and creative data analytics approaches.
- Executing end-to-end paid client research through MBI Insights products.
- Conducting and synthesizing proprietary research (qualitative & quantitative) that informs proactive
initiatives with editorial and revenue teams.
- Using first-party data from across the business (ad performance, subscriber behavior, surveys) to answer key business questions and surface actionable insights across teams.
- Querying and analyzing data in Lightdash (our BI tool) to support franchise health reporting, audience composition analysis, and sales enablement.
- Supporting the growth and health of The Breakroom, our proprietary insights community panel, including community management, operations and strategy.
WHAT YOU'LL BRING
- 2+ years in a research or analytics role at a digital publisher or agency, working directly with ad sales and marketing teams.
- Experience with end-to-end survey work: strategy, questionnaire writing, programming, distribution, and analysis.
- Strong presentation and report-building skills, comfortable presenting to groups of any size – internal or client-facing.
- Proficient in Excel/Google Sheets with a solid grasp of basic statistics and research methodologies
- Proven ability to craft compelling, data-driven narratives that support ad sales and brand partnerships.
- Highly organized and self-directed, with the ability to manage your own workload and collaborate clearly across teams.
- Client-focused and strategic, with a knack for anticipating questions and delivering solutions.
COMPENSATION $75,000 - $80,000 Final offers for this job will be made within the parameters of thesalary range provided, commensurate with experience. Total offer package to include benefits highlighted under our perks section below.
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