Lead Ads Product Marketing Manager, Programmatic Supply & Inventory at Pinterest

**Who this is for** A strategic product marketing expert specializing in the programmatic advertising ecosystem. As a senior individual contributor, you will de

Work type: remote

Location: San Francisco, CA, US; Remote, US

Salary: $145,747 – $300,067/yr

Type: Full-time

Summary

**Who this is for** A strategic product marketing expert specializing in the programmatic advertising ecosystem. As a senior individual contributor, you will define the narrative and GTM strategy for inventory and supply-side products, influencing roadmaps across a matrixed organization. **Key highlights** You will take ownership of the full lifecycle of GTM initiatives, from market analysis and positioning to sales enablement. The role demands high-level judgment and the ability to leverage AI tooling to enhance data-driven decision-making. **You might be a good fit if you...** - Have 8+ years of experience in product marketing specifically within ad tech or digital media. - Demonstrate deep technical expertise in programmatic supply-side technologies and marketplace dynamics. - Excel at driving complex, multi-quarter initiatives independently. - Have a strong track record of influencing cross-functional stakeholders including Product and Sales leadership.

Job Description

About Pinterest:

Millions of people around the world come to our platform to find creative ideas, dream about new possibilities and plan for memories that will last a lifetime. At Pinterest, we’re on a mission to bring everyone the inspiration to create a life they love, and that starts with the people behind the product.

Discover a career where you ignite innovation for millions, transform passion into growth opportunities, celebrate each other’s unique experiences and embrace the [flexibility](https://www.pinterestcareers.com/our-life/pinflex/) to do your best work. Creating a career you love? It’s Possible.

At Pinterest, AI isn't just a feature, it's a powerful partner that augments our creativity and amplifies our impact, and we’re looking for candidates who are excited to be a part of that. To get a complete picture of your experience and abilities, we’ll explore your foundational skills and how you collaborate with AI.

Through our interview process, what matters most is that you can always explain your approach, showing us not just what you know, but how you think. You can read more about our AI interview philosophy and how we use AI in our recruiting process [here](https://www.pinterestcareers.com/our-philosophy-on-ai-in-hiring/).

This role leads the long-term go-to-market strategy for our programmatic supply and inventory portfolio at Pinterest. As a senior individual contributor, you will operate independently, make strategic decisions, and guide cross-functional teams across product, revenue, partnerships, and operations. You will shape portfolio positioning, influence roadmap direction, and drive company-wide impact.

What you’ll do:

• Own the portfolio-level GTM strategy for supply and inventory across formats and deal types.

• Define durable positioning, messaging, and narrative frameworks aligned to company objectives.

• Independently lead complex, multi-quarter GTM initiatives from strategy through execution.

• Influence product roadmap, packaging, and investment decisions through market and customer insights.

• Develop commercial strategy, sales motions, and best-in-class enablement.

• Act as a trusted strategic advisor to Product, Sales, Partnerships, Operations, and Marketing.

• Mentor and elevate other PMMs through strategic guidance (without formal management).

• Ensure GTM plans align with operational realities, inventory quality, and compliance requirements.

• Represent the company externally through customers, industry events, and thought leadership.

• Apply an AI-first approach to problem-solving, research, and analysis, leveraging internal AI and agentic tooling as a default step.

• Bachelor’s degree in Marketing, Business, Communications, or a related field or equivalent experience.

• 8+ years of experience in product marketing, go-to-market, or strategic marketing roles in ad tech or digital media.

• Deep expertise in programmatic supply-side technologies, inventory management, and marketplace dynamics.

• Proven ability to operate independently at a strategic level and drive outcomes in matrixed organizations.

• Strong track record of influencing roadmap, revenue strategy, and cross-functional execution.

• Advanced strategic thinking, executive communication skills, and strong business acumen.

• Experience mentoring peers and shaping organizational standards for GTM excellence.

• Demonstrated expertise in applying AI for data analysis and insight generation (e.g., using AI tooling to simplify and speed up data analysis)

• Strong human judgment and validation skills for AI outputs, ensuring alignment with company policy, security requirements, and maintaining standards

• This position is not eligible for relocation assistance. Visit our [PinFlex](https://www.pinterestcareers.com/pinflex/) page to learn more about our working model.

• We recognize that the ideal environment for work is situational and may differ across departments. What this looks like day-to-day can vary based on the needs of each organization or role.

• This role will need to be in the office for in-person collaboration 1-2 times every 6-months and therefore can be situated anywhere in the country.

#LI-SH2

At Pinterest we believe the workplace should be equitable, inclusive, and inspiring for every employee. In an effort to provide greater transparency, we are sharing the base salary range for this position. The position is also eligible for equity. Final salary is based on a number of factors including location, travel, relevant prior experience, or particular skills and expertise.

Information regarding the culture at Pinterest and benefits available for this position can be found here.

US based applicants only
$145,747—$300,067 USD

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