Lead Business Operations Analyst at GoFundMe

**Who this is for** This role is for a seasoned revenue operations or GTM strategy professional with 6–8 years of experience who thrives on building and transfo

Work type: remote

Location: Remote

Salary: $141,000 – $211,000/yr

Type: Full-time

Summary

**Who this is for** This role is for a seasoned revenue operations or GTM strategy professional with 6–8 years of experience who thrives on building and transforming sales infrastructure rather than just maintaining existing processes. **Key highlights** You will serve as the strategic backbone for GoFundMe’s sales organization, leading complex initiatives such as quota setting, headcount modeling, and the integration of AI-driven account intelligence to drive seller productivity and revenue predictability. **You might be a good fit if you...** - Possess advanced proficiency in Salesforce data modeling and BI tools like Looker to drive actionable insights. - Have a proven track record of designing and optimizing territory models and sales compensation frameworks. - Are eager to pilot and integrate cutting-edge AI tools to solve data enrichment and account quality challenges. - Excel at bridging the gap between deep technical data analysis and high-level strategic communication with senior leadership.

Job Description

Want to help us help others? We’re hiring!

GoFundMe is the world’s most powerful community for good, dedicated to helping people help each other. By uniting individuals and nonprofits in one place, GoFundMe makes it easy and safe for people to ask for help and support causes—for themselves and each other. Together, our community has raised more than $40 billion since 2010.

Join us! GoFundMe is looking for a Lead Business Operations Analyst to be the strategic and analytical backbone of our sales organization. This is not a maintain-and-optimize role. It's a build-and-transform one. You'll sit at the intersection of territory design, revenue planning, and account intelligence, with direct influence over which accounts our sales and customer success teams engage and how effectively they engage them.

Our go-to-market engine is only as good as the accounts it puts in front of sellers. Right now, AI-powered enrichment, intent signals, and predictive scoring are rewriting what best-in-class ops looks like, and we need someone who sees that gap as an opportunity and has the conviction to close it. The ideal candidate is equally comfortable pulling apart a Salesforce data model and presenting a territory strategy to senior leadership.

The Job

Planning & Analytics

• Lead quota-setting, capacity planning, and headcount modeling to support annual and quarterly go-to-market plans.

• Build and maintain dashboards and reports in Looker and Salesforce that track pipeline health, quota attainment, funnel conversion, and territory performance.

• Conduct deep-dive analyses that go beyond reporting. Identify growth opportunities, diagnose performance gaps, and bring recommendations to leadership, not just data.

• Develop and refine forecasting and segmentation models to improve revenue predictability and rep efficiency.

• Design, build, and continuously evolve Sales and Customer Success territories, balancing market potential, rep capacity, renewal risk, and strategic account coverage.

• Lead territory planning cycles in partnership with Sales, CX, and RevOps, drawing on Salesforce, market intelligence platforms, and enrichment tools to ensure equitable, high-potential coverage. Don't just maintain models. Challenge them. If the current structure isn't working, propose and drive the change.

• Monitor territory health in real time and proactively surface realignment recommendations based on pipeline trends, rep performance, and market shifts.

• Partner with sales leadership to define and enforce rules of engagement across segments, verticals, and named accounts.

• Build and own the data enrichment strategy across the sales org, evaluating and deploying tools with a critical eye toward what actually improves account quality and prospecting effectiveness, not just checkbox compliance.

• Close gaps in account intelligence that degrade territory assignments, lead routing, and seller productivity. The guiding question: does our data help reps sell, or does it get in their way?

• Stay ahead of the AI and tooling landscape reshaping GTM operations. Not just tracking what's new, but piloting what works and integrating it into how we operate.

• Establish enrichment workflows and governance frameworks built to scale, not just for today's org, but for where we're headed.

• Partner with RevOps to maintain Salesforce data integrity and build scalable standards for data hygiene across the full object model.

• 6–8 years in sales/revenue operations or GTM strategy, with experience in territory planning and data-driven roles in SaaS

• Proven ability to build or improve territory models, not just maintain them

• Strong Salesforce proficiency (data models, queries, data integrity) and experience with BI tools (e.g., Looker)

• Experience with data enrichment tools and improving overall data quality and usability

• Strong analytical and problem-solving skills, turning ambiguous questions into actionable GTM insights

• Effective communicator and storyteller, able to translate data for both technical and non-technical audiences

• Ability to manage multiple projects end-to-end in a fast-paced environment

• Builder mindset with a focus on improving processes and driving impact

• Strong focus on account quality and enabling sales effectiveness

• Curious and proactive about AI and emerging GTM tools

• Collaborative and confident, comfortable working across teams and presenting to stakeholders

• Motivated by mission-driven work and making a measurable impact

• Make an Impact: Be part of a mission-driven organization making a positive difference in millions of lives every year.

• Innovative Environment: Work with a diverse, passionate, and talented team in a fast-paced, forward-thinking atmosphere.

• Collaborative Team: Join a fun and collaborative team that works hard and celebrates success together.

• Competitive Benefits: Enjoy competitive pay and comprehensive healthcare benefits.

• Holistic Support: Enjoy financial assistance for things like hybrid work, family planning, along with generous parental leave, flexible time-off policies, and mental health and wellness resources to support your overall well-being.

• Growth Opportunities: Participate in learning, development, and recognition programs to help you thrive and grow.

• Commitment to DEI: Contribute to diversity, equity, and inclusion through ongoing initiatives and employee resource groups.

• Community Engagement: Make a difference through our volunteering program.

GoFundMe is proud to be an equal opportunity employer that actively pursues candidates of diverse backgrounds and experiences. We do not discriminate on the basis of race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender, gender identity or expression, pregnancy status, marital status, age, medical condition, mental or physical disability, or military or veteran status.

The annual U.S. salary range for this full-time position is $141,000 - $211,000. The company also offers equity and other benefits to employees, including healthcare, dental, vision, life insurance and 401(k) saving program. In addition to this wage, there are geolocation differentials that will increase pay depending on the work location. Additionally pay may vary depending on other factors including skills, experience, education, or training. Your recruiter can share more about the specific total compensation packagebased on your location during the hiring process.

If you require a reasonable accommodation to complete a job application or a job interview or to otherwise participate in the hiring process, please contact us at [accommodationrequests@gofundme.com](mailto:accommodationrequests@gofundme.com).

Global Data Privacy Notice for Job Candidates and Applicants:

Depending on your location, the General Data Protection Regulation (GDPR) or certain US privacy laws may regulate the way we manage the data of job applicants. Our full notice outlining how data will be processed as part of the application procedure for applicable locations is available [here](https://www.gofundme.com/c/personal-privacy-notice-for-classy-and-gofundme). By submitting your application, you are agreeing to our use and processing of your data as required.

Learn more about GoFundMe:

We’re proud to partner with [GoFundMe.org](https://www.gofundme.org/), an independent public charity, to extend the reach and impact of our generous community, while helping drive critical social change. You can learn more about GoFundMe.org’s activities and impact in their [FY ‘25 annual report](https://www.gofundme.org/wp-content/uploads/2025/08/GoFundMe.org-FY25-Annual-Report.pdf).

Our[ annual “Year in Help” report ](https://www.gofundme.com/c/gofundme-2025-year-in-help)reflects our community’s impact in advancing our mission of helping people help each other.

For recent company news and announcements, visit our [Newsroom](https://www.gofundme.com/c/newsroom).

Notice to Applicants for Jobs Located in NYC or Remote Jobs Associated With Office in NYC Only

We use Metaview as part of our hiring process for jobs in NYC and certain features may qualify it as an automated employment decision tool (AEDT), as defined by New York City Local Law 144. As part of the hiring process, we provide Metaview with job requirements and candidate submitted resumes and application materials to assist in evaluating job-related qualifications. While this tool is used to improve efficiency and support our recruiting personnel, all final hiring decisions are made by GoFundMe employees.

We began using Metaview on March 10, 2026. The Metaview tool has been reviewed by an independent auditor. Results of the audit may be viewed [here](https://trust.warden-ai.com/metaview/application-review/nyc). The tool evaluates your professional experience, technical skills, education, and other qualifications using information collected directly from your submitted resume and application materials; all such data is retained in accordance with [GoFundMe’s Personnel Privacy Notice](https://www.gofundme.com/c/personnel-privacy-notice-for-gofundme) and applicable legal requirements. If you would like to request an alternative selection process or a reasonable accommodation, please contact [accommodationrequests@gofundme.com](mailto:accommodationrequests@gofundme.com).

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