Lead CRM Specialist, Consumer at GoFundMe

This role is designed for a seasoned CRM professional with at least 5 years of hands-on experience in high-growth B2C environments. The ideal candidate is a "technical strategist"—someone who is just as comfortable building complex, multi-step automated journeys as they are analyzing cohort data and presenting high-level growth strategies to leadership. Deep expertise in modern tech stacks, specifically Braze, is a core requirement. The position offers a highly competitive salary range ($128.5k – $192.5k) and the flexibility of being fully remote. Beyond the mission-driven work, you’ll benefit from a robust total rewards package including equity, holistic family planning support, and geolocation pay differentials. It’s a leadership-level opportunity to shape the global lifecycle strategy for a household name in social good. **You might be a good fit if you...** * Have "power user" experience with Braze (or similar sophisticated tools) and CDPs. * Use data as your compass, regularly running A/B tests and cohort analyses to drive MAU and retention. * Thrives in a collaborative, matrixed environment, bridging the gap between Product, Data, and Marketing. * Are well-versed in global compliance standards like GDPR and CCPA.