Lead Data Analyst, Marketing Analytics at Upwork

This role is designed for a technically proficient data leader who is fascinated by the intersection of organic search and artificial intelligence. The ideal candidate has a strong quantitative background (Math, Stats, or CS) and deep experience in SEO analytics within a marketplace environment. You should be comfortable not only with traditional search metrics but also with pioneering new frameworks for measuring "Share of Voice" across AI discovery engines like ChatGPT and Perplexity. This is a high-impact leadership position where you will influence growth strategy through advanced technical analysis using SQL and Python. While the role is listed as on-site in Lisbon or Toronto, you’ll be joining a global, "remote-first" culture that offers premium benefits, including unlimited PTO, an Employee Stock Purchase Plan, and comprehensive medical coverage. A standout feature of this role is the opportunity to define "AI-driven search" measurement from the ground up. **You might be a good fit if you:** * Have advanced SQL and Python/R skills for end-to-end data manipulation and statistical testing. * Are an expert in SEO tools like Google Search Console, SEMRush, and technical crawlers like Botify or Screaming Frog. * Have experience with two-sided marketplaces and understand the complexities of supply and demand growth. * Are excited about building measurement frameworks for LLM and Generative Engine Optimization (GEO).