Lead Data Analyst, Marketing Analytics at Upwork

This role is built for a senior analyst with a deep background in organic search and technical SEO who wants to shape how marketplace visibility works in the age of AI. You should be an expert at using SQL and Python to track the customer journey from traditional search engines to newer LLM discovery tools like ChatGPT and Perplexity. **What makes it worth a look...** You will be a founding member of a new international hub in Lisbon, helping define measurement frameworks for emerging AI search trends. The package includes an annual bonus, equity eligibility, and a hybrid schedule that offers professional stability within a major global marketplace. **You might be a good fit if you...** * Have mastered SQL and Python for manipulating large datasets and end-to-end analytics. * Know your way around technical SEO tools like Google Search Console, Screaming Frog, and Ahrefs. * Understand the statistical methods required to run incrementality tests on organic content. * Previously worked in a two-sided e-commerce marketplace or a high-growth tech environment.