Lead Product Marketing Manager - Onchain at Kraken

This role is for a seasoned marketer with at least five years in product marketing, including a minimum of two years directly inside the DeFi or Web3 wallet space. You should have a track record of scaling onchain products from zero to one and a deep personal obsession with the decentralized finance ecosystem. **What makes it worth a look...** The compensation ceiling is exceptionally high at $220,800 for a fully remote position that allows you to work from anywhere in the U.S. You will lead the strategy for Beholder, a new onchain terminal, giving you high-level ownership over a specialized product in a pioneer crypto firm. **You might be a good fit if you...** * Have launched and scaled a DeFi protocol or crypto wallet for at least two years. * Understand the nuances of onchain user behavior and crypto-native lifecycle marketing. * Can translate technical DeFi concepts into clear value propositions for retail and pro users. * Are comfortable managing end-to-end campaigns across email, social, and paid channels.