Lifecycle Marketing Manager at Total Expert

This role is ideal for a mid-to-senior level marketer with at least 2 years of experience in B2B SaaS demand generation. You should have a proven track record of running account-based marketing (ABM) campaigns specifically designed to drive renewals and expansion within an existing customer base. Proficiency with CRM and automation tools like HubSpot and Salesforce is essential, as is a data-driven approach to measuring funnel metrics. The position offers a solid compensation package ($100k - $110k) plus an annual bonus and stock options. While based in St. Louis Park, MN, on a hybrid schedule, the role provides significant visibility, involving travel up to three times per quarter for trade shows and customer conferences. You will enjoy a comprehensive benefits suite, including flexible time off (FTO) and a 401(k) match. **You might be a good fit if you:** * Have hands-on experience managing paid social (LinkedIn) and search budgets to generate qualified leads. * Enjoy "obsessing" over user personas to create personalized, omnichannel customer journeys. * Are comfortable managing customer advocacy programs and securing speakers for high-profile events. * Thrive in a collaborative environment where you must align closely with Sales and Customer Success teams.