Marketing Lead, Sports at whatnot

This role is designed for a seasoned marketing leader with at least 8 years of experience, specifically within the sports or collectibles industries. The ideal

Work type: onsite

Location: New York, NY | Los Angeles, CA | San Francisco, CA

Salary: $170,000 – $230,000/yr

Type: Full-time

Summary

This role is designed for a seasoned marketing leader with at least 8 years of experience, specifically within the sports or collectibles industries. The ideal candidate lives at the intersection of internet culture, community building, and data-driven growth. You should have a proven track record of managing high-performing teams and executing large-scale "big bet" initiatives, such as major industry events and influencer-led campaigns. The compensation is highly competitive ($170k–$230k) and comes with a robust benefits package, including a 4% 401k match, generous parental leave, and specialized allowances for wellness, childcare, and "dogfooding" the app. While the role is listed as on-site in NYC, LA, or SF, the company maintains a "remote co-located" philosophy, offering a blend of home-office support and in-person collaboration. **You might be a good fit if you:** * Have deep expertise in the sports cards and memorabilia market and understand what drives enthusiast buyers. * Are a "player-coach" who can pivot from high-level strategy to scrappy, hands-on execution in a fast-paced startup environment. * Have experience managing major IRL brand activations (like The National or card shows) and tying them to digital business metrics. * Are proficient with data analytics tools and can translate community sentiment into actionable growth KPIs.

Job Description

## 🚀 Join the Future of Commerce with Whatnot!

Whatnot is the largest livestream shopping platform in North America and Europe to buy, sell, and discover the things you love. Whether it's trading cards, fashion, electronics, or live plants, our sellers are building real businesses across hundreds of categories. We're building live commerce at a scale that's never been done in the West, and there's no playbook to copy. The people here are shaping how an entirely new industry develops.

As a remote co-located team, we're inspired by our [values](https://www.whatnot.com/careers) and anchored in hubs across the US, UK, Ireland, Poland, Germany, and Australia. We move fast, stay close to our users, and focus on the work that drives the most impact.

We're one of the [fastest growing marketplaces](https://a16z.com/marketplace-100/) and were recently named the [#1 Best Startup Employer in America](http://google.com/search?q=%231+forbes+startup+employer&oq=%231+forbes+startup+employer&gs_lcrp=EgZjaHJvbWUyBggAEEUYOTIGCAEQRRg9MgYIAhBFGD0yBggDEEUYQDIGCAQQRRhAMgYIBRBFGEDSAQg1NzM0ajBqMagCALACAA&sourceid=chrome&ie=UTF-8) by Forbes. Check out the latest Whatnot updates on our [news](https://blog.teamwhatnot.com/) and [engineering blogs](https://medium.com/whatnot-engineering) and join us as we enable anyone to turn their passion into a business and bring people together through commerce.

## 💻 Role

Sports Cards & Memorabilia is our largest category by GMV with the deepest bench of top sellers and largest marketing budgets. As a Marketing Lead for our most important category at Whatnot, you don’t just live and breathe your category – you set the standard for marketing excellence. You understand the customer profiles better than anyone else. You shape the category narrative. You are an expert in what drives customer acquisition and retention with enthusiasts in your category. This role is responsible for delivering best-in-class marketing for sports cards and collectibles, including being responsible for owning industry-defining big bets for the category and obsessively pursuing its growth.

• Define the strategy for sports marketing and develop big-bet initiatives designed to break through at an industry level, in service of our company goals

• Own the end-to-end planning and execution of our largest marketing initiatives, including our brand presence at The National and Whatnot Card show

• Develop and manage relationships with industry-level leaders, from influencers, sellers, manufacturers and other key partners

• Manage a high performing team responsible for owning buyer acquisition, including devising product release moments, campaigns and events that generate community buzz & grow demand

• Is responsible for monitoring, understanding and reporting out on demand-side performance as well as measuring the efficacy of the work that moves these metrics

## 👋 You

People who do well at Whatnot tend to be comfortable figuring things out as they go, biased toward action, and genuinely curious about what they're building. They care more about outcomes than credit and stay close to the product and the people using it.

As our next Marketing Lead, you should have 8+ years of marketing experience in a fast-paced environment, plus:

• 8+ years of experience in category marketing or sports marketing with a high level of proficiency in managing demand-side business, including defining & tracking growth KPIs

• You have expertise in developing industry-defining campaigns that deliver both impact for the brand and the bottom-line for the business

• You’ve owned IRL and event experiences as part of your marketing responsibilities with proven track records of tying them to business impact

• You have experience and an interest in working directly with influencers, creators & other industry partners within the sports card space

• You're immersed in internet culture & are deeply entrenched in how to market to communities

• You are a problem solver with strong program management skills, people management experience and can lead a high-performing team

• You’re highly proficient with storytelling using data, inclusive of being able to use data analytics tools to pull together the data needed

• You have experience at a high-growth startup, marketplace, or creator-focused platform

• You are scrappy and flexible enough to work in a fast-paced startup environment with limited guidance and are comfortable pivoting quickly as needed

• Generous Holiday and Time off Policy

• Health Insurance options including Medical, Dental, Vision

• Work From Home Support

• Home office setup allowance

• Monthly allowance for cell phone and internet

• Care benefits

• Monthly allowance for wellness

• Annual allowance towards Childcare

• Lifetime benefit for family planning, such as adoption or fertility expenses

• Retirement; 401k offering for Traditional and Roth accounts in the US (employer match up to 4% of base salary) and Pension plans internationally

• Monthly allowance to dogfood the app

• All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!).

• Parental Leave

• 16 weeks of paid parental leave + one month gradual return to work *company leave allowances run concurrently with country leave requirements which take precedence.

## 💛 EOE

Whatnot is proud to be an Equal Opportunity Employer. We value diversity, and we do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, parental status, disability status, or any other status protected by local law. We believe that our work is better and our company culture is improved when we encourage, support, and respect the different skills and experiences represented within our workforce.

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