Marketing Technology Manager (Marketing Automation Engineer) at Parse Biosciences

**Who this is for** This role is for an experienced Marketing Technology Manager with a blend of technical expertise and strategic thinking to drive pipeline gr

Work type: remote

Location: Seattle, WA

Salary: $120,000 – $150,000/yr

Type: Full-time

Summary

**Who this is for** This role is for an experienced Marketing Technology Manager with a blend of technical expertise and strategic thinking to drive pipeline growth. If you are adept at managing marketing technology ecosystems, building automation, integrating AI tools, and optimizing web presence, this senior-level, fully remote position is an excellent opportunity. **Key highlights** You will own and evolve Parse Biosciences' marketing technology stack, focusing on hands-on technical execution and strategic planning to enhance lead generation and conversion. This individual contributor role sits at the intersection of marketing, technology, and data, with significant impact on the customer journey. **You might be a good fit if you...** - Have a Bachelor's degree in Marketing, Business, Computer Science, or equivalent experience. - Possess 5+ years of experience in marketing automation with progressive technical responsibility. - Demonstrate advanced proficiency in HubSpot Marketing Hub Enterprise and strong WordPress skills. - Have proven experience building and maintaining API integrations and a solid command of SEO principles.

Job Description

WHO WE ARE

Parse Biosciences is a global life sciences company whose mission is to accelerate progress in human health and scientific research. Empowering researchers to perform single cell sequencing with unprecedented scale and ease, our pioneering approach is enabling groundbreaking discoveries in cancer treatment, tissue repair, stem cell therapy, kidney and liver disease, brain development, and the immune system.

Founded based on a transformative technology invented at the University of Washington, Parse has raised over $100 million and our tools are trusted by over 3,000 labs across the world. Our growing portfolio of products includes Evercode Whole Transcriptome, Evercode TCR, BCR, Gene Capture, and Trailmaker, a software tool for data analysis.

Headquartered in Seattle, Washington’s vibrant South Lake Union district, Parse Biosciences recently opened a 34,000 square foot headquarters and state-of-the-art laboratory.

THE POSITION

The Marketing Technology Manager will own and evolve Parse Biosciences' marketing technology ecosystem, combining hands-on technical execution with strategic thinking to drive measurable pipeline growth. This is an individual contributor role focused on managing our marketing technology ecosystem, sitting at the intersection of marketing, technology, and data. You'll build automation workflows, integrate AI-powered tools, optimize our web presence, and translate analytics into actionable insights. Reporting to the Director of Digital Marketing and Operations, you'll have a significant impact on how we attract, nurture, and convert leads across the full customer journey.

IN THIS POSITION, YOU WILL:

Marketing Automation & Email

Design, execute, and optimize marketing automation workflows in HubSpot across email, web, and social channels

Develop lead nurturing and scoring models that improve conversion rates and sales handoff quality

Build and maintain segmentation strategies for personalized communications

AI & Technology Integration

Identify and implement AI-assisted marketing tools

Extend our marketing stack through API integrations, connecting HubSpot with sales tools, analytics platforms, and third-party applications

Evaluate emerging marketing technologies and recommend adoption strategies

Web & SEO

Manage and enhance our WordPress website with a focus on conversion optimization and user experience

Implement modern web development approaches to improve site performance and functionality

Execute SEO strategies and develop our AEO (Answer Engine Optimization) approach as search evolves

Analytics & Reporting

Own centralized reporting dashboards consolidating metrics across all digital channels, both within HubSpot and external tools

Analyze campaign performance and provide data-driven recommendations to improve marketing ROI

Track and report on pipeline contribution and marketing-influenced revenue

ABM & Social

Develop and support account-based marketing programs targeting key accounts

Help manage social media accounts and integrate social into broader automation strategies

Compliance & Operations

Ensure all marketing activities comply with GDPR, CCPA, and emerging privacy regulations

Maintain documentation of marketing technology processes and integrations

FOR THIS POSITION, WE LOOK FOR

Bachelor’s degree in Marketing, Business, Computer Science, or equivalent industry experience.

5+ years of experience in marketing automation with progressive technical responsibility

Advanced-level proficiency in HubSpot Marketing Hub Enterprise

Strong WordPress skills and familiarity with modern web technologies

Demonstrated experience building and maintaining API integrations

Solid command of SEO principles and emerging AEO tactics

Proficiency in Google Analytics and experience building custom reporting dashboards

Understanding of B2B sales pipelines and marketing's role in revenue generation

Experience with AI-assisted marketing tools and AI coding assistants

Experience with account-based marketing platforms

Fluent in HTML, CSS, JavaScript, and web development libraries

Familiarity with data privacy regulations and compliance requirements

Qualities We Value:

Self-directed problem solver comfortable with ambiguity

Curious about emerging technologies and eager to experiment

Able to translate technical capabilities into business outcomes

Strong communicator who can work across marketing, sales, and technical teams

JOB CONDITIONS

This position is home office based and will require a reliable internet connection and a suitable workspace to fulfill job duties effectively.

Regular communication and collaboration with team members will occur virtually through Zoom meetings, instant messaging, and email.

Travel requirements: This position does require visits to our Seattle HQ one or two times per quarter. Applicable travel expenses will be covered by Parse.

Parse Biosciences is proud to be an Equal Opportunity Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, disability status, or any other status protected by federal, state, or local law.As part of our commitment to fairness and inclusion, we do not use artificial intelligence or automated systems to screen job applications. Every application is reviewed by a member of our hiring team to ensure that hiring decisions are made thoughtfully and equitably.#LI-Remote

To meet the health and wellness needs of our team, Parse offers a comprehensive benefits package for all full time employees, including:

Medical, dental, vision, and Rx (prescription) coverage beginning on the 1st day of the month following your start date. Parse covers 90% of the monthly premiums for employees, and 60% for dependents.

A 401(k) program with no waiting period to participate

Basic life insurance and short and long-term disability coverage. Monthly premiums for both are covered at 100% by Parse.

Flexible spending account (FSA) options for medical, dependent care, and commuter expenses

A transportation program (Seattle only)

12 paid holidays annually and a winter holiday break

A generous time off policy

Market Pay Range - Exact compensation offered will be determined based on the candidate’s education, experience, skills, and geographic location, and may vary for candidates in regions with significantly different market conditions.
$120,000—$150,000 USD

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