Paid Media Strategist at Colibri Group

**Who this is for** This role is for a seasoned performance marketing expert looking to lead the full-funnel media strategy for a high-growth brand within the e

Work type: remote

Location: 1 Remote

Type: Full-time

Summary

**Who this is for** This role is for a seasoned performance marketing expert looking to lead the full-funnel media strategy for a high-growth brand within the education technology sector. It is ideal for someone comfortable managing multi-million dollar budgets while maintaining a deep focus on data-driven growth. **Key highlights** You will own the entire paid media ecosystem (Search, Social, Display) for SimpleNursing, driving revenue and strategy. This fully remote position offers high visibility, requiring you to bridge the gap between complex campaign analytics and executive-level reporting. **You might be a good fit if you...** - Have 6–9 years of professional experience managing paid media campaigns, preferably in an agency setting. - Are proficient in major ad platforms like Google, Meta, and TikTok, with a strong grasp of subscription-based KPIs (ROAS, LTV, CPA). - Possess advanced analytical skills using Excel or Google Sheets to translate data into actionable stakeholder recommendations. - Have a demonstrated history of leading performance teams and managing large-scale annual media budgets.

Job Description

At Colibri, culture is a critical part of our collective success, and we live our values everyday: Love, Joy,
Boldness, Teamwork and Curiosity. These values guide our interactions with each other, our customers,
and the community as a whole.

SimpleNursing, a Colibri Group Brand, is the most trusted resource for nursing students worldwide. Our nursing exam preparation technology and e-learning video library provide test takers with the essential knowledge and resources critical for success in today’s competitive nursing programs.

Whether you're preparing for the TEAS, HESI/ATI, or NCLEX, our intuitive e-learning platform has helped over 500,000 RN & PN nursing students graduate, boasting a 96% pass rate on major exams.

We're actively seeking a seasoned Paid Media Professional to lead performance marketing strategy for Simple Nursing, one of Colibri's high-growth brands. In this role, you'll own the full paid media ecosystem — search, paid social, and display — and play a central part in driving revenue growth through data-informed strategy and disciplined execution. This is a fully remote position with high visibility and real impact.

## What You'll Do:

• Own the end-to-end strategy and daily execution of paid search, social, and display campaigns

• Drive WBR, MBR, and QBR performance reporting, bringing clear narrative and strategic context to leadership

• Manage a multi-million-dollar annual media budget within a seasonal education cohort model, with a focus on incremental growth

• Clear understanding and testing methodology that ties in creative, messaging, and an overall strategic framework.

• Develop and apply full-funnel contribution methodology in a subscription-based business model

• Lead agency and platform partner relationships, ensuring accountability and performance

• Identify and implement operational efficiencies that produce measurable business value

• Translate campaign data and customer insights into actionable recommendations for stakeholders

• Partner with leadership to align paid media strategy with broader Simple Nursing business objectives

• Support M&A onboarding by auditing, optimizing, or building new paid media strategies for acquired brands

• 6–9 years of paid media experience, with agency background preferred

• Proven experience managing and developing a performance marketing team

• Bachelor's degree in business, marketing, or a related field

• Hands-on proficiency across major ad platforms: Google Ads, Meta, TikTok, YouTube, and Bing Ads

• Strong command of performance marketing KPIs — ROAS, ROI, CPA, CPL, and LTV in a subscription-based model business.

• Advanced analytical skills in Excel or Google Sheets; familiarity with AI tools (Claude preferred)

• Experience activating first-party data within ad platforms to reach ideal customer profiles

• Proficiency with Google Analytics or comparable web analytics platforms

• Clear, confident communication style with demonstrated ability to present to senior stakeholders

• A self-starter mindset with the ability to manage competing priorities independently and cross-functionally

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