Paid Social Marketing Intern at Hanna Andersson

This role is designed for a current student or recent grad based in Portland who wants to learn the technical side of performance marketing. You should have a b

Work type: onsite

Location: Portland, OR

Salary: $18/hr

Type: Temporary

Summary

This role is designed for a current student or recent grad based in Portland who wants to learn the technical side of performance marketing. You should have a baseline comfort with Excel and an interest in how platforms like TikTok, Reddit, and Pinterest are used for brand discovery and targeted advertising. **What makes it worth a look...** It’s a rare chance to get hands-on experience with paid social budgets and "social search" strategy at a well-known national retailer. While the pay is a modest $18 per hour, the 10-week program includes a formal capstone project and direct exposure to the Growth Marketing leadership team. **You might be a good fit if you...** * Live in the Greater Portland area and can commit to a hybrid office schedule. * Enjoy digging into data to see which ads actually drive sales. * Use TikTok or Pinterest and understand how people search for products on those apps. * Are comfortable using Excel and Google Slides to track and present campaign results.

Job Description

We are the champions of childhood
Hanna Andersson is a Portland, Oregon-based premier kids and baby clothing brand. Our clothes are made to play, made to last, and designed to let kids be kids. We have core commitments to design, quality, and sustainability, and we believe in helping families create meaningful everyday moments. These principles guide the Hanna Way, and lead to an experience authentically different from other children’s brands.

We cultivate our unique brand by hiring team members who believe in these values, own a customer service mindset, and who are innovative, results-oriented, and comfortable working in a collaborative and growth-driven work environment. We all share in our brand’s success, and we actively encourage our team members to maintain a healthy balance in their daily lives.

Position SummaryLocation: Portland, OR

Duration: 10 Weeks (June 8- Aug 14)

Hours: Full-time, 30 to 40 hours per week

At Hanna Andersson, we create clothing that celebrates childhood and adventure. Our summer internship program offers hands-on experience, professional development, and meaningful work that contributes to the business while providing real exposure to how our teams operate.

The Paid Social Marketing Intern will gain hands-on experience within the Growth Marketing function through involvement in paid social campaign development, campaign execution, reporting, and performance analysis. This role will contribute to the development of a social search strategy across emerging platforms such as Pinterest, TikTok, and Reddit, with a focus on how consumers discover brands through search behavior in social environments. The internship is intended for someone interested in digital marketing, paid media, platform strategy, performance analysis, and cross-channel learning.

## What You'll Do

• Contribute to the development and execution of paid social campaigns across emerging platforms, including Pinterest, TikTok, and Reddit

• Participate in campaign brief development from concept through execution, including creative inputs, ad trafficking coordination, and reporting

• Support daily budget monitoring and pacing analysis to help inform campaign optimization

• Assist in the analysis of campaign performance across platform reporting, last-click performance, and incremental measurement

• Help identify and organize audience, keyword, and creative insights to inform campaign strategy across channels

• Participate in building and evaluating test campaigns based on business priorities, roadmap timing, and learning opportunities

• Contribute to the development of platform-specific search approaches designed to deliver relevant, context-driven ads based on user search behavior

• Support the documentation of campaign learnings, results, and recommendations for ongoing optimization

• Attend regular check-ins with the Intern Manager to review priorities, progress, and learning objectives

• Participate in cross-functional meetings and learning sessions, as schedules allow, to build understanding of the broader marketing and customer acquisition strategy

• Present a final summary of project work, insights, performance results, and recommendations at the conclusion of the internship

• Exposure to paid social strategy within a consumer brand environment

• Hands-on experience with campaign planning, ad trafficking, reporting, and budget pacing

• Understanding of how search behavior is evolving across emerging social platforms

• Experience analyzing performance across multiple measurement frameworks, including platform, last-click, and incremental metrics

• Exposure to cross-channel coordination across creative, audience, and keyword strategy

• Opportunity to complete a capstone project tied to a real business need

• Experience translating campaign results and testing insights into practical recommendations

• A self-starter with natural curiosity and enthusiasm for eCommerce.

• Someone who is not afraid to share ideas and be vocal in discussions.

• Comfortable with a wide range of audiences and cross-functional collaboration.

• A strong problem solver who can pivot between tasks as needed.

Experience: 0-1 years (internship, coursework, or volunteer work in related fields is a plus).

Knowledge, Skills, and Abilities:

• Interest in digital marketing, paid media, social platforms, and customer acquisition

• Strong analytical and problem-solving skills

• Comfort working with data, metrics, and reporting

• Strong attention to detail and organizational skills

• Ability to manage multiple assignments and meet deadlines

• Strong written and verbal communication skills

• Ability to learn quickly and apply feedback in a fast-paced environment

• Comfortable working independently and collaboratively within a team environment

• Proficiency in Microsoft Excel and Microsoft Office Suite

• Familiarity with paid social platforms, digital advertising concepts, or analytics tools is a plus

• Familiarity with presentation tools such as PowerPoint or Google Slides is a plus

• Openness to learning new tools and technologies, including AI, with an interest in how they can thoughtfully support efficiency, insight, and innovation.

• Must be 18 years or older.

• Must be based in the Greater Portland area (hybrid in-office requirement).

Duration: 10 Weeks (June 8- Aug 14)

Hours: Full-time, 30 to 40 hours per week

At Hanna Andersson, we create clothing that celebrates childhood and adventure. Our summer internship program offers hands-on experience, professional development, and meaningful work that contributes to the business while providing real exposure to how our teams operate.

The Paid Social Marketing Intern will gain hands-on experience within the Growth Marketing function through involvement in paid social campaign development, campaign execution, reporting, and performance analysis. This role will contribute to the development of a social search strategy across emerging platforms such as Pinterest, TikTok, and Reddit, with a focus on how consumers discover brands through search behavior in social environments. The internship is intended for someone interested in digital marketing, paid media, platform strategy, performance analysis, and cross-channel learning.

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