Principal Analyst - Marketing Insights & Analytics at Gusto

This is a high-impact role for a seasoned data professional with at least 6 years of experience in marketing analytics. The ideal candidate is a SQL expert who can navigate complex datasets to measure ROI across various lead sources. You should be comfortable not just crunching numbers, but also partnering with Data Science and Engineering to build predictive models and robust data architectures. The compensation is competitive, reaching up to $193,500 in major hubs like SF and NYC. While the listing mentions multiple locations, it is a hybrid role requiring you to be in-office 2-3 days per week. This position offers a unique chance to influence the growth strategy of a platform supporting over 400,000 small businesses. **You might be a good fit if you:** * Have mastered SQL and Tableau for deep-dive analysis and executive-level storytelling. * Can bridge the gap between technical data engineering and high-level marketing strategy. * Have a background in tech, e-commerce, or SaaS where performance marketing is a primary growth lever. * Thrive in collaborative environments, working across Finance, Product, and Sales teams.