Principal Product Manager, Growth at Upwork

This is a high-level role for a seasoned growth expert who enjoys "General Manager" style ownership without the burden of direct people management. You should have a proven track record of scaling SaaS or marketplace platforms, specifically focusing on product-led growth (PLG) strategies across the entire user lifecycle—from acquisition to monetization. This position offers a unique chance to shape a new operational hub in Toronto. While you will initially be employed through a partner for legal purposes, you will be a fully integrated member of the team with the goal of transitioning to direct employment by 2026. A standout feature is the emphasis on AI proficiency; you’ll be expected to use AI tools to accelerate research and experimentation. **You might be a good fit if you...** * Have extensive experience with high-velocity experimentation and lifecycle economics (LTV, CAC, retention). * Are comfortable working in a hybrid model (3 days/week in-office) in Toronto. * Can influence senior directors and cross-functional teams without needing formal authority. * Are an early adopter of AI tools to refine product strategy and synthesize data.