Principal Product Marketing Manager at Circle (circle.com)

**Who this is for** This role is for a seasoned Product Marketing Manager who is passionate about shaping and launching innovative digital asset solutions in th

Work type: remote

Salary: $185,000 – $237,500/yr

Type: Full-time

Summary

**Who this is for** This role is for a seasoned Product Marketing Manager who is passionate about shaping and launching innovative digital asset solutions in the fast-paced fintech industry. You will be instrumental in defining how Circle's groundbreaking products, like USDC and its broader digital asset services, are positioned and adopted globally. **Key highlights** You'll lead product marketing for Circle's Digital Assets pillar, driving go-to-market strategies, influencing product direction, and executing high-impact global launches. This role demands a blend of strategic thinking and hands-on execution, translating complex financial and blockchain concepts into compelling narratives that resonate with customers. **You might be a good fit if you...** - Have 8+ years of product marketing experience, including ownership of go-to-market strategy, product launches, and positioning. - Possess experience in fintech, payments, crypto, or financial services, with a strong understanding of market dynamics and customer needs. - Can translate complex technical concepts into clear, compelling customer-facing narratives. - Have a demonstrated ability to influence cross-functional stakeholders and drive alignment across Product, Marketing, and Business teams.

Job Description

Circle (NYSE: CRCL) is one of the world’s leading internet financial platform companies, building the foundation of a more open, global economy through digital assets, payment applications, and programmable blockchain infrastructure. Circle’s platform includes the world’s largest regulated stablecoin network anchored by USDC, Circle Payments Network for global money movement, and Arc, an enterprise-grade blockchain designed to become the Economic OS for the internet. Enterprises, financial institutions, and developers use Circle to power trusted, internet-scale financial innovation. Learn more at [circle.com](http://circle.com/).

What you’ll be part of:

Circle is committed to visibility and stability in everything we do. As we grow as an organization, we're expanding into some of the world's strongest jurisdictions. Speed and efficiency are motivators for our success and our employees live by [our company values](http://careers.circle.com/us/en/#working-at-circle): High Integrity, Future Forward, Multistakeholder, Mindful, and Driven by Excellence. We have built a flexible work environment where new ideas are encouraged and everyone is a stakeholder.

### About the Team

The Circle Digital Assets Product Marketing Management (PMM) team shapes and brings to market digital asset solutions that meet the evolving needs of customers and partners globally. The team partners cross-functionally to refine offerings based on market insights, emerging opportunities, and strategic partnerships.

The team owns positioning and go-to-market strategy for products including USDC, EURC, USYC, Circle Mint, and emerging digital asset services, while supporting the expansion of Circle’s global banking network. Through data-driven decision-making and strong market insight, the team drives adoption and strengthens Circle’s leadership in digital asset solutions.

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### What you’ll be responsible for

You will lead product marketing for Circle’s Digital Assets product pillar, defining how our products are positioned, launched, and adopted globally. You will partner closely with Product, Business Development, and Marketing to shape go-to-market strategy, influence product direction, and deliver high-impact launches. This role requires both strategic thinking and hands-on execution, translating complex financial and blockchain concepts into clear, compelling narratives that resonate with customers and drive measurable business outcomes.

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### What you’ll work on

Define and execute end-to-end go-to-market strategies for digital asset products, from market validation through launch and post-launch optimization

Develop clear, differentiated positioning and messaging that articulates the value of Circle’s digital asset solutions across key customer segments

Partner with Product to influence roadmap priorities using customer insights, competitive intelligence, and market trends

Lead global product launches, coordinating cross-functional teams to ensure successful execution and adoption

Build sales and partner enablement materials, including training, narratives, and customer-facing content to drive revenue and usage

Own competitive intelligence efforts, delivering actionable insights that inform strategy and strengthen market differentiation

Drive strategic, cross-functional initiatives that expand Circle’s digital asset ecosystem and accelerate growth across products and markets

### What you’ll bring to Circle

8+ years of product marketing experience, including ownership of go-to-market strategy, product launches, and positioning

Experience in fintech, payments, crypto, or financial services, with strong understanding of market dynamics and customer needs

Proven ability to translate complex technical concepts into clear, compelling customer-facing narratives

Demonstrated success influencing cross-functional stakeholders and driving alignment across Product, Marketing, and Business teams

Strong analytical skills with experience using data to inform strategy, positioning, and go-to-market decisions

Experience leading large, ambiguous projects with high ownership and accountability

Preferred Requirements

Experience in crypto or blockchain ecosystems, including stablecoins, digital assets, or payments infrastructure

Familiarity with institutional financial products, trading, treasury, or liquidity management solutions

Experience working in high-growth or rapidly evolving environments with global product launches

Circle is on a mission to create an inclusive financial future, with transparency at our core. We consider a wide variety of elements when crafting our compensation ranges and total compensation packages.Starting pay is determined by various factors, including but not limited to: relevant experience, skill set, qualifications, and other business and organizational needs. Please note that compensation ranges may differ for candidates in other locations.

Base Pay Range: $185,000 - $237,500

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