Product Marketing Lead, Consumer at ClassDojo

This leadership role is designed for a seasoned marketer with 8+ years of experience, specifically within high-scale consumer internet or gaming sectors. The ideal candidate is a "full-stack" marketer who can oscillate between high-level GTM strategy and hands-on campaign execution. Experience with subscription models (ClassDojo Plus) and a talent for crafting emotional, mission-driven storytelling for families and children are essential. The position offers a highly competitive salary (up to $220k for coastal US hubs) and the flexibility of a fully remote, "talent dense" environment. You’ll be joining a lean team of only 200 people that impacts over 50 million children, offering the rare combination of startup-like autonomy with massive, global-scale influence. **You might be a good fit if you:** * Have successfully scaled a consumer subscription or freemium product to millions of users. * Thrive in high-velocity, ambiguous environments and prefer organic growth strategies over just "throwing money at paid ads." * Are passionate about education and gaming-adjacent experiences like digital "islands" and AI-powered learning coaches. * Have a track record of driving measurable lifts in ARR and retention through creative experiments.