This leadership role is designed for a seasoned marketer with 8+ years of experience, specifically within high-scale consumer internet or gaming sectors. The id
Work type: remote
Location: Remote
Salary: $188,000 – $220,000/yr
Type: Full-time
This leadership role is designed for a seasoned marketer with 8+ years of experience, specifically within high-scale consumer internet or gaming sectors. The ideal candidate is a "full-stack" marketer who can oscillate between high-level GTM strategy and hands-on campaign execution. Experience with subscription models (ClassDojo Plus) and a talent for crafting emotional, mission-driven storytelling for families and children are essential. The position offers a highly competitive salary (up to $220k for coastal US hubs) and the flexibility of a fully remote, "talent dense" environment. You’ll be joining a lean team of only 200 people that impacts over 50 million children, offering the rare combination of startup-like autonomy with massive, global-scale influence. **You might be a good fit if you:** * Have successfully scaled a consumer subscription or freemium product to millions of users. * Thrive in high-velocity, ambiguous environments and prefer organic growth strategies over just "throwing money at paid ads." * Are passionate about education and gaming-adjacent experiences like digital "islands" and AI-powered learning coaches. * Have a track record of driving measurable lifts in ARR and retention through creative experiments.
ClassDojo's goal is to accelerate humanity’s progress, by giving every child on Earth an education they love.
We started by building a network that connects teachers, children, and families. ClassDojo’s flagship app is the #1 communication app connecting K-8 teachers, children, and families, globally. They use it to share what’s happening throughout the day through photos, videos, messages, and activities. It is actively used at an unprecedented scale: in over 95% of US schools, reaching ~51 million children in ~180 countries, with a team of just ~200 people [1]). We are now beginning to use this network to give kids the best learning experiences in the world, far beyond those a standard school can provide.
We hire for talent density. Our team comprises the most talented, entrepreneurial, and innovative teammates from around the world, with experience in education and large scale consumer internet companies, including Instagram, Netflix, Dropbox, Stripe, Uber, Y Combinator, and more. We’re building a company where the most talented people want to work. We believe you’ll do the best work of your life here—and you’ll pioneer the future of education, too.
## What you’ll do:
We’re looking for a Product Marketing leader to shape the future of ClassDojo’s consumer products - including Dojo Islands, Dojo Sparks, and ClassDojo Plus - used by tens of millions of families weekly. You’ll work across a new generation of playful, purpose-driven experiences: from Dojo Islands, where kids explore digital worlds, to Dojo Sparks, where they joyfully learn to read with an AI-powered coach, to ClassDojo Plus, our premium subscription for families. Everything we build helps kids grow and families feel proud to be part of the journey.
This role is a rare opportunity to craft messaging, campaigns, and launch strategies that reach a global audience of parents, kids, and educators – and to do it at a company where marketing is deeply embedded in product success. It’s a fast-moving, high-autonomy role for a builder who thrives in ambiguity and wants to do the best work of their career.
This will involve:
ClassDojo takes a number of factors into consideration when determining compensation, including geographic location, experience, and skillset. Salary ranges (United States):
CA, WA, NY, NJ, CT states: $188,000 - $220,000 (USD)
All other states in the US: $160,000 - $187,000 (USD)