This role is ideal for a seasoned Product Marketer with 5–7 years of experience who bridges the gap between B2C fintech and lifecycle marketing. You are a strat
Work type: onsite
Location: San Francisco, CA;New York, NY
Salary: $128,165 – $166,615/yr
Type: Full-time
This role is ideal for a seasoned Product Marketer with 5–7 years of experience who bridges the gap between B2C fintech and lifecycle marketing. You are a strategic thinker who isn't afraid to get hands-on with customer segmentation and data-driven experimentation. If you have a background in driving adoption for mobile-first financial tools (like banking or savings apps) and understand the nuances of the "Member" or employee-side experience, you will thrive here. The position offers a strong compensation package, with the New York salary range notably higher than the Denver baseline ($153k - $199k). You’ll be joining a high-growth environment focused on "0 to 1" product launches, providing significant influence over the roadmap of financial products used by over 2 million people. While the role is hybrid (2-3 days in-office in NYC), it offers the stability of an established tech leader with the creative energy of a new product team. **You might be a good fit if you:** * Have a proven track record in B2C Fintech or consumer-facing financial services. * Are an expert in automated lifecycle tools like Iterable or Braze to drive app engagement. * Enjoy "rolling up your sleeves" to execute multi-channel campaigns across SMS, push, and email. * Can translate complex financial features into simple, resonant value propositions for everyday workers.
About Gusto
At Gusto, we're on a mission to grow the small business economy. We handle the hard stuff — payroll, health insurance, 401(k)s, and HR — so owners can focus on their craft and their customers. With teams in Denver, San Francisco, and New York, we support more than 400,000 small businesses nationwide and are building a workplace that reflects the people we serve.
All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our[ Total Rewards philosophy](https://gusto.com/about/careers/total-rewards).
AI is a fundamental part of how work gets done at Gusto. We expect all team members to actively engage with AI tools relevant to their role and grow their fluency as the technology evolves. AI experience requirements vary by role and will be assessed during the interview process.
About the Role:
We're looking for a strategic, growth-oriented Product Marketing Manager to accelerate the adoption and growth of Gusto’s financial products within our Members segment. “Members” are the employees getting paid through Gusto and rely on our mobile-first tools to manage their day-to-day on the job and gain complete control over their paycheck with Gusto checking and savings accounts, budgeting tools, and more. This is an exciting opportunity to help 2M+ Members get the most out of their work and launch 0 to 1 products!
Here’s what you’ll do day-to-day:
Gusto has physical office spaces in Denver, San Francisco, and New York City. Employees who are based in those locations will be expected to work from the office on designated days approximately 2-3 daysper week (or more depending on role). The same office expectations apply to all Symmetry roles, Gusto's subsidiary, whose physical office is in Scottsdale.
Note: The San Francisco office expectations encompass both the San Francisco and San Jose metro areas.
When approved to work from a location other than a Gusto office, a secure, reliable, and consistent internet connection is required. This includes non-office days for hybrid employees.
Our customers come from all walks of life and so do we. We hire great people from a wide variety of backgrounds, not just because it's the right thing to do, but because it makes our company stronger. If you share our values and our enthusiasm for small businesses, you will find a home at Gusto.
Gusto is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Gusto considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Gusto is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. We want to see our candidates perform to the best of their ability. If you require a medical or religious accommodation at any time throughout your candidate journey, please fill out [this form](https://docs.google.com/forms/d/e/1FAIpQLSdEfl7Bp-Twz7LLlhGlha46CrxZ9Kacgakmarf3K2TbnaEgKQ/viewform) and a member of our team will get in touch with you.
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Personal information collected and processed as part of your Gusto application will be subject to [Gusto's Applicant Privacy Notice](https://gusto.com/about/careers/applicant-privacy-notice).