Product Marketing Manager, Gusto Wallet at Gusto

This role is ideal for a seasoned Product Marketer with 5–7 years of experience who bridges the gap between B2C fintech and lifecycle marketing. You are a strategic thinker who isn't afraid to get hands-on with customer segmentation and data-driven experimentation. If you have a background in driving adoption for mobile-first financial tools (like banking or savings apps) and understand the nuances of the "Member" or employee-side experience, you will thrive here. The position offers a strong compensation package, with the New York salary range notably higher than the Denver baseline ($153k - $199k). You’ll be joining a high-growth environment focused on "0 to 1" product launches, providing significant influence over the roadmap of financial products used by over 2 million people. While the role is hybrid (2-3 days in-office in NYC), it offers the stability of an established tech leader with the creative energy of a new product team. **You might be a good fit if you:** * Have a proven track record in B2C Fintech or consumer-facing financial services. * Are an expert in automated lifecycle tools like Iterable or Braze to drive app engagement. * Enjoy "rolling up your sleeves" to execute multi-channel campaigns across SMS, push, and email. * Can translate complex financial features into simple, resonant value propositions for everyday workers.