Product Marketing, v0 at Vercel
**Who this is for** This role is for a seasoned product marketer looking to bridge the gap between product innovation and enterprise sales. You will act as the
Work type: hybrid
Location: Hybrid - San Francisco, New York City, Austin
Salary: $189,000 – $252,000/yr
Type: Full-time
Summary
**Who this is for** This role is for a seasoned product marketer looking to bridge the gap between product innovation and enterprise sales. You will act as the primary storyteller for v0, Vercel’s AI-powered design and prototyping platform, ensuring sales teams have the resources they need to convert enterprise leads.
**Key highlights** You will operate at the intersection of product, marketing, and sales, transforming complex technical capabilities into compelling value propositions. Your work will directly impact the bottom line by creating battlecards, ROI calculators, and sales playbooks that accelerate the enterprise sales cycle.
**You might be a good fit if you...** - Have 8+ years of experience in product marketing, specifically owning end-to-end launches and competitive intelligence.
- Possess a strong track record of building and executing enterprise-grade sales enablement programs.
- Can synthesize technical product features into clear, impactful narratives for non-technical business buyers.
- Excel in fast-paced environments where prioritization and the ability to execute quickly are essential for success.
Job Description
## About Vercel:
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.
Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.
## About the Role:
Vercel’s v0 is redefining how teams design, prototype, and ship with AI. As more of our business moves through sales-led and sales-assisted motions, we need a dedicated product marketer to arm our sales team with the positioning, stories, and assets that convert enterprise interest into deals.
This role sits at the intersection of product, sales, and marketing — translating v0’s value into language and tools that resonate with buyers, accelerate cycles, and close business.
This is a hybrid position based out of one of our offices (SF, NYC or Austin), the role includes in-office anchor days on Monday, Tuesday, and Friday.
## What You Will Do:
Sales enablement and deal support
- Develop and maintain a library of sales-ready content: pitch decks, one-pagers, ROI calculators, competitive battlecards, and product demos tailored for v0 enterprise buyers.
- Partner closely with sales and solutions engineering to refine messaging based on real deal feedback.
- Equip AEs and SEs with talk tracks, objection handling, and differentiated positioning for v0 in AI-driven workflows.
Market and customer insight- Watch the market, spot the gaps, and package the insights so sales can move deals faster.
- Build buyer personas and decision-making maps for v0’s priority segments within the sales-assisted pipeline.
- Leverage win/loss analysis to continuously refine messaging and collateral.
Launch and adoption support- Collaborate with product on sales-facing launch plans for new v0 features, ensuring sales is enabled on day one.
- Create industry-specific solution briefs and use case narratives that speak to vertical buyer needs.
- Work with demand generation to ensure campaign messaging aligns with what resonates in sales cycles.
Cross-functional leadership- Be the go-to bridge between v0 product, marketing, and sales.
- Translate complex product capabilities into clear business outcomes for non-technical buyers.
- Partner with customer success to gather post-sale insights that feed back into sales enablement.
#### About You:
- 8+ years in Product Marketing, owning end to end product launches as well as competitive intelligence
- You’ve owned enterprise sales enablement and now how to equip your sales team to win
- Strategic thinker with a bias toward shipping — you know when to workshop and when to execute
- Strong writer and storyteller — especially when simplifying technical products for external audiences
- Collaborative, clear communicator who can be the bridge between marketing, product, and sales teams
- Prioritization at scale - there is no shortage of opportunities at Vercel. You know how to analyze options, where to focus your energy and move fast to have the highest level of impact
#### Benefits:
- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $189,000 - $252,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
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