Provider Growth Marketing Manager, Paid Social at Headway

This role is designed for a performance-driven B2B marketer with 5–7+ years of experience managing large-scale paid social budgets. You are the ideal candidate

Work type: remote

Location: Remote; Remote - New York

Salary: $121,600 – $190,000/yr

Type: Full-time

Summary

This role is designed for a performance-driven B2B marketer with 5–7+ years of experience managing large-scale paid social budgets. You are the ideal candidate if you have a "testing-obsessed" mindset and a proven track record of scaling Meta and LinkedIn campaigns to drive lead generation (CPL/CPA) in a high-growth startup or B2B tech environment. The compensation is highly competitive ($121k–$190k) and comes with significant perks, including equity, a work-from-home stipend, and unique benefits like therapy reimbursement and a "holiday break" week in December. This is a fully remote position (US-based) offering the chance to own a $40M+ annual budget while impacting the national mental healthcare landscape. **You might be a good fit if you:** * Have managed multi-million dollar monthly spends specifically within Meta and LinkedIn. * Thrive on data attribution, pipeline metrics, and rigorous A/B testing. * Can navigate the intersection of performance marketing and healthcare regulations like HIPAA. * Are comfortable building creative engines and optimizing full-funnel conversion paths.

Job Description

Headway’s mission is a big one – to build a new mental health care system everyone can access. We’ve built technology that helps people find great therapists with the first software-enabled national network of providers accepting insurance.

1 in 4 people in the US have a treatable mental health condition, but the majority of providers don’t accept insurance, making therapy too expensive for most people. Headway is building a new mental healthcare system that everyone can access by making it easy for therapists to accept insurance and scale their practice.

Headway was founded in 2019. Since then, we’ve grown into a diverse, national network of over 60,000 mental healthcare providers across all 50 states who run their practice on our software and have served over 1 million patients. We’re a Series D company with over $325m in funding from a16z (Andreessen Horowitz), Accel, GV (formerly Google Ventures), Spark Capital, Thrive Capital, Forerunner Ventures and Health Care Service Corporation.

We want your time here to be the most meaningful experience of your career. Join us, and help change mental healthcare for the better.About the Role:

Our Provider Growth Marketing team is building a best-in-class mental health provider acquisition engine. We’re looking for a strategic, outcome-oriented B2B digital marketer to own and scale our paid social programs across Meta and LinkedIn. The ideal candidate has deep experience driving direct-response outcomes (CPL, CPA) in paid social environments, can translate growth strategy into channel-specific execution, and knows how to turn creative, data, and experimentation into meaningful business impact for mental health providers nationwide.

You Will:

Own and scale our paid social channels (Meta, LinkedIn, CTV), managing an $40+ million budget and channel strategy to achieve monthly cost, volume, and efficiency targets

Build a high-velocity creative and experimentation engine; develop a systematic process for generating, launching, and testing new ad concepts, audiences, and campaign structures

Partner cross-functionally with design, content, marketing analytics, product marketing, and revenue operations to strengthen top-to-bottom funnel performance

Deliver robust reporting, forecasts, and insights, evaluating channel health daily through annually and translating data into actionable decisions

Shape new landing pages, conversion flows, and full-funnel touchpoints to maximize conversion and supplement your acquisition programs

Stay ahead of the rapidly evolving paid social landscape, including platform changes, privacy shifts, creative best practices, and emerging AI capabilities- -with special attention to HIPAA-relevant updates

You'd be a great fit if:

You have 5-7+ years of experience running and scaling performance-focused paid social campaigns across Meta, LinkedIn, or similar platforms and the data to prove impact

You are highly organized and process-driven and you document learnings rigorously, maintain impeccable tracking hygiene, and always know where spend and performance stand

You have a testing-obsessed mindset and you believe the next breakthrough is one experiment away and continually push toward lower costs and improved efficiency

You are deeply analytical and curious, comfortable digging into platform data, pipeline metrics, and attribution to uncover insights and drive decisions

You bring strong critical thinking and a bias for action, moving quickly from hypothesis to execution

Experience in high-growth B2B tech environments or startups is a strong plus

The expected base pay range for this position is $121,600 - $190,000, based on a variety of factors including qualifications, experience, and geographic location.

We are committed to offering a comprehensive and competitive total rewards package, including robust health and wellness benefits, retirement savings, and meaningful ownership opportunities through equity. Compensation decisions are made holistically, ensuring fairness and alignment with market benchmarks while recognizing individual contributions and potential.

Benefits offered include:

Equity compensation

Medical, Dental, and Vision coverage

HSA / FSA

401K

Work-from-Home Stipend

Therapy Reimbursement

16-week parental leave for eligible employees

Carrot Fertility annual reimbursement and membership

13 paid holidays each year as well as a Holiday Break during the week between December 25th and December 31st

Flexible PTO

Employee Assistance Program (EAP)

Training and professional development

We believe a team's strength is in its people, and we cannot achieve this mission without a team that reflects the diversity of this problem – across race, ethnicity, gender, sexuality, age, national origin, religion, family status, disability, military status, and experience. Headway is committed to the full inclusion of all qualified individuals. As part of this commitment, Headway will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or receive other benefits and privileges of employment, please inform the recruiter when they contact you to schedule your interview.

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