Senior Ads Measurement Lead at Reddit
**Who this is for** This role is for a seasoned quantitative researcher or analytics professional with over six years of experience looking to lead measurement
Work type: remote
Location: New York City, NY
Salary: $167,500 – $234,500/yr
Type: Full-time
Summary
**Who this is for** This role is for a seasoned quantitative researcher or analytics professional with over six years of experience looking to lead measurement strategy at a major social media platform, focusing on proving value for advertisers through data-backed insights.
**Key highlights** You will work within the Marketing Sciences team to develop benchmarking, media best practices, and sophisticated measurement frameworks—including brand lift and multi-touch attribution—to drive advertiser performance and revenue growth.
**You might be a good fit if you...** - Possess a strong background in executing and presenting quantitative advertising research and experimental design.
- Have deep familiarity with attribution models, ROI measurement, and media mix modeling (MMM).
- Are comfortable collaborating across sales, product, and go-to-market teams to scale new advertising services.
- Excel at translating complex measurement methodologies into actionable advice for agencies and enterprise clients.
Job Description
Reddit is a community of communities. It’s built on shared interests, passion, and trust, and is home to the most open and authentic conversations on the internet. Every day, Reddit users submit, vote, and comment on the topics they care most about. With 100,000+ active communities and approximately 121 million daily active unique visitors, Reddit is one of the internet’s largest sources of information. For more information, visit [www.redditinc.com](http://www.redditinc.com/).
This role is based out of one of our hub offices: New York, San Francisco, Chicago or Los Angeles.
Reddit is looking for a Measurement Lead to help our advertisers succeed with our priority lower funnel products. This role will be an integral part of the Marketing Sciences team, and overall Revenue organization – driving our value proposition to our clients and their partners by continuously testing, learning and improving the power and performance of Reddit as a media platform.
Responsibilities:
- Daily responsibilities will span advertising measurement execution, measurement strategy, client consultation at scale, while working closely with Reddit’s sales, product, and product marketing teams
- Leverage measurement results to drive business growth for our clients across priority lower funnel ads products - developing benchmarks, media & creative best practices, and refinement/optimization to audience and targeting strategy to improve efficiency and effectiveness.
- Co-develop Reddit best practices with Product, PMM, GTM and sales teams. Work and consult across a breadth of clients and measurement types including brand lift, conversion/sales lift, multi-touch attribution and media mix modeling
- Work with internal stakeholders (Product, PMM, GTM, Sales Leads) as well as advertisers’ internal analytics teams to understand methodologies and consult with clients on their impact on Reddit.
- Use measurement adoption to support and scale the adoption of Reddit’s priority ads products, increasing advertiser engagement and revenue.
- Support our go-to-market teams with your measurement expertise, industry knowledge, and insights.
Qualifications:- 6+ years of experience in advertising or analytics at a research vendor, measurement company, social media platform, media owner, client or agency partner – with at least 1 of those years working in digital advertising.
- Familiarity with attitudinal survey research, offline and online sales/ROI measurement, impression/attribution/conversion tracking, multi-touch attribution (MTA) and media mix modelling (MMM)
- Knowledge of North America Measurement solutions and norms.
- A knowledge of experimentation and familiarity with the underlying statistical methods
- A strong background in the execution, analysis, and presentation of quantitative advertising research.
- Experience working closely with and developing relationships with analytics professionals at advertisers and advertising agencies
- Experience working with product management, go to market, and product marketing teams to bring new services and capabilities to life at a technology company
- Experience working at scale, managing multiple projects and clients simultaneously
- Preferred experience working with mid-market clients and sales teams
- Preferred experience working with online or direct-response oriented advertisers
- A working knowledge of advertising technology, including ad serving, targeting, optimization and relevant data flows
- Exceptional written and oral communication skills – you’re articulate and engaging
Benefits:- Comprehensive Healthcare Benefits and Income Replacement Programs
- Global Benefit programs that fit your lifestyle, from workspace to professional development to caregiving support
- Mental Health & Coaching Benefits
- Flexible Vacation & Paid Volunteer Time Off
- Generous Paid Parental Leave
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