Senior Brand Manager at Upwork

This role is designed for a seasoned marketing strategist with 8–10 years of experience, specifically someone who excels at brand positioning and integrated campaign leadership within high-growth tech environments. The ideal candidate has a sophisticated understanding of the SMB (Small and Medium Business) landscape and a proven ability to translate complex audience insights into compelling narratives and messaging frameworks. A standout aspect of this position is the opportunity to shape the brand identity of a major global marketplace during a significant expansion phase. While you'll initially be employed through a partner, you will be part of the foundational team for a new Toronto operational hub. The role emphasizes modern efficiency, specifically looking for candidates who actively use AI tools for strategic message testing and insight synthesis. **You might be a good fit if you...** * Have extensive experience managing cross-functional workstreams across paid, owned, and earned media. * Are a "brand guardian" who can maintain creative consistency while driving measurable growth. * Enjoy high-level storytelling but are equally comfortable using brand tracking and performance data to refine strategy. * Are local to Toronto and comfortable with a hybrid 3-day in-office schedule (starting once the hub is fully established).