Senior Communications Manager at Vercel
This role is ideal for a seasoned communications professional with 8–10 years of experience who is deeply embedded in the B2B tech and developer ecosystem. You
Work type: remote
Location: Hybrid - San Francisco
Salary: $168,000 – $252,000/yr
Type: Full-time
Summary
This role is ideal for a seasoned communications professional with 8–10 years of experience who is deeply embedded in the B2B tech and developer ecosystem. You should be someone who transitions seamlessly between high-level strategy and hands-on execution, with a specific "taste" for what resonates with technical audiences. If you consume tech industry newsletters like *The Pragmatic Engineer* and follow the AI landscape closely, you'll thrive here.
The compensation is highly competitive, topping out at $252k plus equity for a San Francisco-based hire. While the role follows a hybrid model (M/T/F in-office), it offers a dynamic environment where you'll influence the narrative of a category-leading company alongside high-profile executives. You’ll also get a WFH budget to outfit your home setup and a focused "bias toward action" culture that rewards those who "just ship things."
**You might be a good fit if you:**
* Have a proven track record in Analyst Relations and Executive Thought Leadership for developer-centric brands.
* Can translate complex AI and infrastructure concepts into compelling stories without relying on boring corporate jargon.
* Possess established relationships with technical influencers and the journalists who cover the "AI-native" web.
* Are comfortable working at high velocity in a role that blends PR, brand strategy, and community engagement.
Job Description
## About Vercel:
Vercel gives developers the tools and cloud infrastructure to build, scale, and secure a faster, more personalized web. As the team behind v0, Next.js, and AI SDK, Vercel helps customers like Ramp, Supreme, PayPal, and Under Armour build for the AI-native web.
Our mission is to enable the world to ship the best products. That starts with creating a place where everyone can do their best work. Whether you're building on our platform, supporting our customers, or shaping our story: You can just ship things.
We are looking for a Senior Communications manager to join our Communications team to help scale how Vercel shows up in the world. You'll own critical programs that extend our reach beyond traditional media: activating our executive bench as thought leaders, elevating our brand in unexpected places, and deepening our connections with the voices who shape how the industry thinks about the future of AI. You will report to the Head of Communications.
## About the Role:
This role is for someone who can build, run, and grow comms programs with rigor while continually bringing creative ideas to the table. You'll work closely with our communications leadership and cross-functionally with demand gen, growth marketing, field marketing, developer relations, and executive teams to ensure Vercel's story reaches the people who matter most.
You will report to our Head of Communications and will be located hybrid in our SF office with in-office anchor days on Monday, Tuesday, and Friday.
## What You Will Do:
- Executive Thought Leadership: Develop and execute thought leadership strategies for Vercel's executive bench beyond the CEO, identifying the right platforms, topics, and moments for each leader; securing speaking opportunities, podcasts, and bylines; and helping executives build authentic voices that reinforce Vercel's narrative.
- Media & Analyst Relations: Own Vercel's media and analyst relations program end-to-end, working closely with agency partners to build relationships with key journalists, content creators, and analysts; coordinating interviews, podcasts, briefings and inquiries; managing report submissions; and ensuring analysts have a clear, current understanding of our platform, positioning, and differentiation.
- Influencer Engagement: Own relationships with technical influencers, content creators, and community voices who shape developer and buyer opinion. Build a structured approach to engagement, identifying key voices, managing outreach, and creating opportunities for authentic collaboration that goes beyond transactional sponsorships.
- Sponsorships & Partnerships: Manage communications-driven sponsorships and partnerships, evaluating opportunities, negotiating agreements, and ensuring sponsored content and activations align with our brand and deliver measurable impact.
- Content Development:Create compelling materials that support these programs: briefing documents, thought leadership drafts, talking points, and pitch materials that are sharp, clear, and on-narrative.
- Measurement & Reporting:Build systems to track the impact of analyst relations, thought leadership, and influencer programs—reporting on coverage, sentiment, and influence on key audiences.
## About You:- 8-10 years of experience in communications, PR, or related fields, with demonstrated experience in at least two of the following: media relations, analyst relations, executive communications, or influencer/community engagement.
- Experience in B2B technology, developer tools, or infrastructure. You understand how technical audiences think and what resonates with them.
- Deep understanding of AI and developer communities online. You read Pragmatic Engineer as much as you read The Information. You watch Latent Space as much as CNBC.
- Strong writing and storytelling skills, with a refined sense of taste. You can translate technical concepts into clear, compelling narratives, and you’re allergic to typical B2B marketing tropes.
- Excellent relationship-building skills. You know how to earn trust with analysts, influencers, and executives alike.
- Highly organized with strong program management instincts. You can build repeatable processes while staying flexible at a very high velocity.
- Comfortable with ambiguity and bias toward action. You figure things out and move fast.
- Genuine interest in the technology we're building and the community we serve.
## Bonus If You:- Interest in and proficiency with using agents in your workflow.
## Benefits:- Competitive compensation package, including equity.
- Inclusive Healthcare Package.
- Learn and Grow - we provide mentorship and send you to events that help you build your network and skills.
- We will provide you the gear you need to do your role, and a WFH budget for you to outfit your space as needed.
The San Francisco, CA base pay range for this role is $168,000 - $252,000. Actual salary will be based on job-related skills, experience, and location. Compensation outside of San Francisco may be adjusted based on employee location. The total compensation package may include benefits, equity-based compensation, and eligibility for a company bonus or variable pay program depending on the role. Your recruiter can share more details during the hiring process.
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