Senior Director, Data Analytics at Gitlab

This is a high-impact leadership role for a seasoned data executive with deep experience in B2B SaaS. The ideal candidate has managed multi-layered teams and sp

Work type: remote

Location: Remote, US

Salary: $184,400 – $314,400/yr

Type: Full-time

Summary

This is a high-impact leadership role for a seasoned data executive with deep experience in B2B SaaS. The ideal candidate has managed multi-layered teams and specializes in bridging the gap between Marketing and Product departments. You should be comfortable operating in a fast-paced, asynchronous environment where performance is measured by outcomes and the ability to turn complex data into a "single source of truth" for the C-suite. The position offers a substantial compensation package up to $360,000, plus equity and flexible PTO. As a pioneer in remote work, this company provides the ultimate flexibility of a fully remote, "async-first" culture. You will have the unique opportunity to merge two critical data functions (Marketing and Product Analytics) into a unified strategy, giving you significant influence over the company's GTM and product roadmaps. **You might be a good fit if you:** * Have led large analytics organizations in a high-growth SaaS environment. * Possess strong technical roots in SQL, statistical modeling, and experimental design (A/B testing). * Are an expert at translating business needs into telemetry and data requirements with Engineering and Legal teams. * Thrive in a documented, remote-first culture that prioritizes AI-driven productivity.

Job Description

GitLab is the intelligent orchestration platform for DevSecOps. GitLab enables organizations to increase developer productivity, improve operational efficiency, reduce security and compliance risk, and accelerate digital transformation. More than 50 million registered users and more than 50% of the Fortune 100 trust GitLab to ship better, more secure software faster.

The same principles built into our products are reflected in how our team works: we embrace AI as a core productivity multiplier, with all team members expected to incorporate AI into their daily workflows to drive efficiency, innovation, and impact. GitLab is where careers accelerate, innovation flourishes, and every voice is valued. Our high-performance culture is driven by our [values](https://handbook.gitlab.com/handbook/values/) and continuous knowledge exchange, enabling our team members to reach their full potential while collaborating with industry leaders to solve complex problems. [Co-create the future with us](https://www.youtube.com/watch?v=OuZIb5zszQI) as we build technology that transforms how the world develops software.

Fortune 500® is a registered trademark of Fortune Media IP Limited, used under license. Claim based on GitLab data. Fortune 100 refers to the top 20% ranked companies in the 2025 Fortune 500 list, published in June 2025. Fortune and Fortune Media IP Limited are not affiliated with, and do not endorse products or services of GitLab.

## An overview of this role

As the Senior Director, Data Analytics, you'll be the strategic analytics leader for Marketing and Product. You'll lead a newly combined organization that brings together data-driven insights across the customer lifecycle, from acquisition through adoption and expansion. Reporting to the Vice President, Enterprise Data, you'll partner closely with senior leaders to improve how teams make decisions, measure performance, and drive outcomes, with a focus on shared views of usage and consumption models and major product launches. You'll oversee two critical functions: Marketing Analytics (including demand generation, lifecycle marketing, brand, web, developer relations, localization, monetization, and campaign and event effectiveness) and Product Data Insights (including DevOps, Security, Platforms, AI products, new usage and consumption models, product adoption, feature usage, and customer behavior analysis).

## What you’ll do

• Define and execute a unified analytics strategy across Marketing and Product, including shared metrics, measurement frameworks, and dashboards that serve as a single source of truth and connect marketing investment to product adoption, usage, and customer outcomes.

• Build clear operating rhythms and ways of working that close historical gaps and help Marketing and Product make consistent, data-informed decisions.

• Partner with Marketing and Product leadership, including the Chief Product & Marketing Officer and other senior stakeholders, to provide actionable insights and executive-ready recommendations that shape go-to-market plans, product launches, roadmap prioritization, and user experience improvements.

• Solve complex analytics problems across both functions, including attribution modeling, lead scoring optimization, campaign and event effectiveness, product adoption and feature usage analysis, and analytics for AI-powered features (including instrumentation, usage, and cost drivers).

• Build and maintain forecasting and scenario modeling frameworks in partnership with Finance, Product, and go-to-market leaders, tying pipeline, recurring revenue, and usage or consumption models to planning and investment decisions.

• Establish and scale an experimentation program across Marketing and Product, setting standards for hypothesis design, test methodology, instrumentation requirements, and clear readouts that translate results into decisions.

• Build strong partnerships with data engineering, engineering, and legal, privacy, and security teams to translate business questions into technical requirements, prioritize telemetry and data model work, and improve reliability, quality, accessibility, and compliance in the analytics stack.

• Hire, mentor, and develop leaders and team members, raising the bar for strategic thinking, stakeholder partnership, and end-to-end ownership across the analytics organization.

• Strategic analytics leadership across both marketing analytics and product analytics, ideally in B2B SaaS or other high-growth technology environments.

• Experience building, leading, and developing multi-layer analytics teams (including hiring, managing managers, and coaching leaders).

• Ability to define and operationalize end-to-end measurement frameworks across Marketing and Product, including shared KPIs and clear metric definitions.

• Strong analytical and technical skills, including SQL; statistical analysis and experimentation (A/B and multivariate testing); forecasting and scenario modeling; and advanced analytics techniques.

• Experience with data visualization and BI tools (Tableau or similar), with a track record of building executive-ready reporting and narratives for senior leaders.

• Proven partnership with Engineering and Data Engineering to translate business needs into telemetry, data models, and analytics requirements, and to improve reliability and delivery across the analytics stack.

• Experience collaborating with Legal, Privacy, and Security partners to design compliant telemetry and data-collection approaches that respect regulations and customer expectations.

• Ability to influence senior leaders through clear communication and actionable recommendations, and to work effectively in a fully remote, asynchronous environment while adopting GitLab's values and ways of working.

We partner with teams across GitLab to build and maintain trusted, scalable data products that inform decisions across the business. We work fully remote and asynchronously across time zones, with a strong emphasis on clear documentation, shared standards, and repeatable operating models. For more on how we work, see the[ ](https://handbook.gitlab.com/handbook/)[Enterprise Data Team Handbook Page](https://handbook.gitlab.com/handbook/enterprise-data/).

The base salary range for this role’s listed level is currently for residents of the United States only. This range is intended to reflect the role's base salary rate in locations throughout the US. Grade level and salary ranges are determined through interviews and a review of education, experience, knowledge, skills, abilities of the applicant, equity with other team members, alignment with market data, and geographic location. The base salary range does not include any bonuses, equity, or benefits. See more information on our benefits and equity. Sales roles are also eligible for incentive pay targeted at up to 100% of the offered base salary.

United States Salary Range
$184,400—$314,400 USD

#### How GitLab Supports Full-Time Employees

• [Benefits to support your health, finances, and well-being](https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/)

• [Flexible Paid Time Off](https://handbook.gitlab.com/handbook/people-group/paid-time-off/)

• [Team Member Resource Groups](https://about.gitlab.com/company/culture/inclusion/erg-guide/#:~:text=Definition%20of%20the%20TMRG%20%2D%20Team%20Member%20Resource%20Groups,-TMRGs%20are%20voluntary&text=The%20purpose%20for%20this%20type,developing%20the%20sense%20of%20belonging.)

• [Equity Compensation & Employee Stock Purchase Plan](https://handbook.gitlab.com/handbook/total-rewards/stock-options/)

• [Growth and Development Fund](https://handbook.gitlab.com/handbook/people-group/learning-and-development/growth-and-development/)

• [Parental leave](https://about.gitlab.com/handbook/total-rewards/benefits/general-and-entity-benefits/#parental-leave)

• [Home office](https://handbook.gitlab.com/handbook/finance/expenses/#equipment) support

Country Hiring Guidelines:GitLab hires new team members in countries around the world. All of our roles are remote, however some roles may carry specific location-based eligibility requirements. Our Talent Acquisition team can help answer any questions about location after starting the recruiting process.

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