Senior Director, Marketing Media at GEICO
You're a seasoned media leader with at least 15 years of experience in planning, buying, and strategic partnerships across traditional and digital channels, ade
Work type: hybrid
Location: Bethesda, MD | New York City, NY
Type: Full-time
You're a seasoned media leader with at least 15 years of experience in planning, buying, and strategic partnerships across traditional and digital channels, adept at national and local strategy and managing large teams.
**What makes it worth a look...**
This Senior Director, Media role at GEICO offers a hybrid work arrangement in Bethesda, MD or New York City, NY, with an annual salary range of $195,000 to $315,000. You'll oversee a media budget exceeding $1 billion and manage relationships with approximately 200 agency partners.
**You might be a good fit if you...**
* Have a strong track record leading high-performing teams in fast-paced, matrixed environments.
* Possess deep knowledge of audience development and activation using 1st, 2nd, and 3rd party data.
* Are experienced with analytical models like Marketing Mix Modeling (MMM) for forecasting and attribution.
* Have led upfront planning and directed negotiations with media suppliers.
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