Senior Director, Marketing Media at GEICO

You're a seasoned media leader with at least 15 years of experience, adept at both traditional and digital channels, and a proven track record of managing significant media budgets and large agency teams, ideally within a fast-paced, matrixed environment. **What makes it worth a look...** This Senior Director, Media role at GEICO offers a substantial annual salary range of $195,000 to $315,000, with a hybrid work model requiring three days a week in their Chevy Chase, MD or Manhattan, NY offices. You'll be responsible for modernizing a media practice that oversees a media budget exceeding $1 billion annually. **You might be a good fit if you...** * Have overseen significant media budgets ($1B+). * Can demonstrate mastery of media planning, buying, and strategic partnership development. * Are well-versed in audience development and activation using 1st, 2nd, and 3rd party data. * Have experience with analytical models such as Marketing Mix Modeling (MMM).